Willow Innovations, Inc.

Manager

• Own the Amazon P&L and financial forecast. Establish and meet annual sales and profitability targets in partnership with VP of Sales.
• Responsible for executing the comprehensive Amazon channel strategy (1P/3P) across both US and Canada
• Report on Amazon performance against KPIs on a weekly and monthly basis, providing clear insights and analysis of key business drivers.
• Own the merchandising and event calendar on Amazon, coordinating closely with the Seller/Vendor Manager on promotional opportunities. Build and manage promotional campaigns including Coupons, Deals, Lightning Deals, to maximize brand presence during key promotional traffic.
• Manage advertising budgets to optimize ROAS (Return on Ad Spend) and overall channel profitability.
• Serve as the primary daily contact for the Amazon 1P team as well as agency partners. Provide clear priorities, manage weekly calls, and report on performance both operationally and advertising KPIs

Marketplace Manager