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Willow Innovations, Inc.

Marketplace Manager

Willow Innovations, Inc.

Amazon Marketplace Manager developing and executing strategies for brand presence on Amazon in the US and Canada. Overseeing P&L, advertising budgets, and performance metrics.

Posted 5/19/2026full-timeRemote • 🏈 Anywhere in North AmericaMid-LevelSeniorWebsite

About the role

Key responsibilities & impact
  • Own the Amazon P&L and financial forecast. Establish and meet annual sales and profitability targets in partnership with VP of Sales.
  • Responsible for executing the comprehensive Amazon channel strategy (1P/3P) across both US and Canada
  • Report on Amazon performance against KPIs on a weekly and monthly basis, providing clear insights and analysis of key business drivers.
  • Own the merchandising and event calendar on Amazon, coordinating closely with the Seller/Vendor Manager on promotional opportunities. Build and manage promotional campaigns including Coupons, Deals, Lightning Deals, to maximize brand presence during key promotional traffic.
  • Manage advertising budgets to optimize ROAS (Return on Ad Spend) and overall channel profitability.
  • Serve as the primary daily contact for the Amazon 1P team as well as agency partners. Provide clear priorities, manage weekly calls, and report on performance both operationally and advertising KPIs

Requirements

What you’ll need
  • 3+ years of experience working with Amazon vendor and seller central tools
  • Deep expertise in listing set up and optimization, A+ content, Amazon policies and appeal processes, and Amazon promotional and advertising vehicles
  • Proven mastery of Amazon P&L management and budgeting for sizable spends
  • Strong quantitative and qualitative analysis skills to analyze performance and derive conclusions and actionable insights
  • Experience marketing premium and/or technical product preferred
  • Bachelor’s degree in Marketing, Communications, Business or related field preferred

Benefits

Comp & perks
  • Equal opportunity workplace

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
P&L managementfinancial forecastingAmazon vendor centralAmazon seller centrallisting setupA+ contentbudgetingquantitative analysisqualitative analysispromotional campaign management
Soft Skills
communicationanalytical thinkingprioritizationcollaborationinsight generation
Certifications
Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in Business