WillHire

Principal, Ecosystem Strategy – Innovation

WillHire

full-time

Posted on:

Location Type: Hybrid

Location: Pleasanton • California • Illinois • United States

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Salary

💰 $163,200 - $244,800 per year

Job Level

Lead

About the role

  • Support our ecosystem of “Innovation Partners” — ISVs that build, extend, and sell software on the Workday platform.
  • Develop and lead co-marketing strategies that drive awareness, demand, and adoption of partner-built solutions, contributing to Workday’s revenue-share goals.
  • Design and execute marketing programs that increase awareness and preference for Workday inside major GSIs.
  • Influence consultants, solution architects, and account teams to recommend and advocate for Workday with their clients.
  • Track, measure, and report on partner pipeline contribution, demand-gen performance, campaign outcomes, and ecosystem influence.
  • Create scalable partner-internal marketing motions such as newsletters, learning pathways, awareness campaigns, and solution spotlights.

Requirements

  • 10+ years of experience in B2B partner marketing, ABM Marketing, ecosystem marketing, or product marketing within SaaS or enterprise technology.
  • Proven experience supporting platform ISVs or ISV co-marketing programs.
  • Demonstrated success running ABM programs and targeted influence campaigns — especially those focused on internal audiences within large partners.
  • Exceptional communicator who can simplify complexity, influence senior stakeholders, and present confidently.
  • Thrives in a matrixed organization with multiple stakeholders, priorities, and evolving business needs.
  • Strategic thinker who is also hands-on and execution-oriented.
  • Able to think quickly on your feet, adapt in real time, and bring clarity to ambiguous situations.
Benefits
  • Workday Bonus Plan
  • Role-specific commission/bonus
  • Annual refresh stock grants
  • Flex Work arrangements

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B partner marketingABM marketingecosystem marketingproduct marketingSaaSenterprise technologyco-marketing strategiesdemand generationcampaign measurementinfluence campaigns
Soft skills
exceptional communicatorinfluence senior stakeholdersstrategic thinkerexecution-orientedadaptabilityclarity in ambiguitysimplifying complexitypresentation skillscollaborationproblem-solving