WHOW Games GmbH

Marketing

• Independent planning, implementation and optimization of performance marketing campaigns on Google Ads (Search, Display, YouTube) and Meta/Facebook Ads
• Continuous analysis of campaign KPIs (CTR, CPA, ROAS, LTV) and derivation of concrete optimization measures
• Creation and maintenance of campaign reporting as well as presentation of results to management
• Development and testing of ad creatives, landing pages and A/B tests for conversion optimization
• Management and further development of additional digital channels such as TikTok Ads, programmatic advertising and affiliate marketing
• Close collaboration with content, design and product teams to develop cross-channel campaign concepts
• Market and competitor monitoring in the online gaming sector and identification of new growth opportunities
• Management of campaign budgets and proactive reporting in case of deviations

Senior Marketing Manager

Analytics Engineer

• Own and operate our marketing measurement stack, including funnel measurement (MMM, MTA, incrementality), AppsFlyer, and Funnel.io, ensuring data quality, model integrity, and actionable outputs across all paid channels
• Build and maintain scalable dbt data models and Tableau dashboards that enable self-service reporting on UA (user acquisition) health metrics (cohort ROAS, CPL trends, payback periods, LTV curves)
• Develop predictive LTV models for hybrid monetization (IAP + ad revenue) and own SKAdNetwork conversion value schemas for iOS
• Translate measurement outputs into concrete budget recommendations and channel-mix decisions for senior stakeholders
• Own the full marketing data-collection layer, from tracking specs and tag management (GTM, server-side) to first-party event design and data contracts with Product and Engineering, ensuring every relevant user action is captured correctly and flows reliably into the measurement stack
• Design and oversee A/B tests for store pages (ASO/CPP), creative concepts, and bid strategies to optimize the full conversion funnel
• Conduct market segmentation and customer-journey analysis to uncover acquisition and retention opportunities
• Collaborate with Data Engineering to ensure reliable data pipelines between AppsFlyer, ad networks, and our BI stack

Senior Analytics Engineer – Marketing

Customer Support

• Personal support for our VIP players — proactive, personalized, and treated as equals
• Actively expand our VIP program and build and maintain close, long-term relationships with our top players
• Direct communication with VIPs across multiple channels (e.g., WhatsApp, phone, email)
• First point of contact for complex requests, providing fast, solution-oriented handling
• Build and maintain long-term customer relationships with a focus on satisfaction and retention
• Handle standard customer support tickets and participate in our support rotation model
• Close collaboration with product, CRM, and marketing teams to improve the user experience
• Identify trends and pain points and derive concrete optimizations
• Ensure excellent service quality — even in challenging situations

VIP Customer Support Specialist – Gaming Community

•Independent planning, implementation and optimization of performance marketing campaigns on Google Ads (Search, Display, YouTube) and Meta/Facebook Ads
•Continuous analysis of campaign KPIs (CTR, CPA, ROAS, LTV) and derivation of concrete optimization measures
•Creation and maintenance of campaign reporting and presentation of results to management
•Development and testing of ad creatives, landing pages and A/B tests to optimize conversions
•Management and development of other digital channels such as TikTok Ads, programmatic advertising and affiliate marketing
•Close collaboration with content, design and product teams to develop cross-channel campaign concepts
•Market and competitor monitoring in the online gaming sector and identification of new growth opportunities
•Management of campaign budgets and proactive reporting in case of deviations