WHOW Games GmbH

Data Analyst

• Develop and improve measurement frameworks (e.g., feature adoption, engagement scoring, incrementality tests, user health metrics) and apply advanced statistical methods to guide roadmap prioritization, feature mix, and retention strategies.
• Build and maintain scalable dbt data models and Tableau dashboards that enable self-service reporting on product performance (DAU/MAU, feature adoption rates, retention curves, engagement depth, monetization funnels).
• Analyze product performance across platforms and develop predictive engagement models for hybrid monetization (IAP + ad revenue).
• Own optimization of the conversion funnel and monetization event tracking.
• Design and oversee A/B tests for feature launches, UI/UX variants, onboarding flows, and monetization mechanics to optimize the entire user journey.
• Conduct user segmentation, behavioral cohort analysis, and user journey mapping to identify opportunities in engagement, retention, and monetization.
• Work closely with Data and Product Engineering to ensure data quality across product analytics tools, the BI stack, and backend event systems.
• Communicate insights clearly and convincingly to influence senior leadership and drive data-informed decisions for the product roadmap and feature prioritization.

Data Analyst – Product, 12-month fixed-term

• Develop and improve measurement frameworks (e.g., feature adoption, engagement scoring, incrementality tests, user health metrics) and apply advanced statistical methods
• Build and maintain scalable dbt data models and Tableau dashboards that enable self-service reporting on product performance (DAU/MAU, feature adoption rates, retention curves, engagement depth, monetization funnels)
• Analyze product performance across platforms and develop predictive engagement models for hybrid monetization (IAP + ad revenue)
• Own optimization of the conversion funnel and monetization event tracking
• Design and run A/B tests for feature launches, UI/UX variants, onboarding flows, and monetization mechanics
• Conduct user segmentation, behavioral cohort analysis, and user journey mapping
• Work closely with Data and Product Engineering to ensure data quality across product analytics tools, the BI stack, and backend event systems
• Communicate findings clearly and persuasively to influence senior leadership

Data Analyst – Product, fixed-term (12 months)

Designer

• Ownership and further development of complex in-game economies (currencies, sources/sinks, wallet flows, reward structures)
• Strategic balancing of progression systems, events, features and monetization mechanics
• Analysis and interpretation of key KPIs (retention, ARPDAU, ARPPU, wallet drain, conversion, bet distribution, etc.)
• Development and maintenance of scalable balancing frameworks, models and simulation logic
• Conducting scenario analyses, stress tests and exploit prevention
• Close collaboration with Game Design, Monetization, BI and Development as the economic interface
• Derivation of clear, actionable recommendations for product decisions based on quantitative models
• Documentation of economy architectures and decision rationales

Data Analyst – Product, 12-month fixed-term

Data Analyst – Product, fixed-term (12 months)

Senior Game Balancer, Senior Economy Designer