WHITEHAT

B2B Marketing Operations Specialist

WHITEHAT

full-time

Posted on:

Location Type: Hybrid

Location: Athens • Greece

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Tech Stack

SQL

About the role

  • Lead structured onboarding sessions for B2B clients
  • Configure email templates, forms, lists, segmentation logic, lifecycle stages, and automation workflows
  • Set up lead nurturing frameworks aligned with revenue processes
  • Train client teams on system logic, best practices, and operational clarity
  • Operate and maintain documented lifecycle stages, lead scoring models, and routing rules
  • Monitor data quality, attribution consistency, and system integrity
  • Collaborate with Marketing and Sales teams to maintain alignment
  • Validate new initiatives before activation to ensure they fit within the governed operating model
  • Contribute to continuous improvement of documented marketing processes
  • Monitor lifecycle progression and funnel performance across stages
  • Analyze MQL–SQL transitions, handoff performance, and lead quality indicators
  • Identify bottlenecks and propose structured optimizations
  • Adjust scoring thresholds and lifecycle transitions based on performance data
  • Use reporting to drive operational decisions and strategic discussions
  • Monitor lead acquisition performance across channels (e.g., Google Ads, LinkedIn Ads, Meta, etc.)
  • Analyze cost-per-lead, lead quality, and lifecycle conversion impact
  • Provide structured recommendations on targeting, segmentation, and funnel alignment
  • Ensure paid acquisition strategies align with documented lifecycle definitions and scoring models
  • Collaborate with performance marketing stakeholders to improve acquisition efficiency
  • Actively engage with modern HubSpot capabilities, including buyer intent signals, behavioral tracking and enrichment, and AI-powered insights and automation support.

Requirements

  • 2+ years of experience in B2B Marketing Operations, Marketing Automation, or Revenue Operations
  • Experience either in-house (B2B SaaS or structured environments) or agency-side marketing automation
  • Hands-on experience with HubSpot Marketing Hub or similar platforms (Marketo, Pardot, ActiveCampaign, etc.)
  • Strong understanding of B2B lifecycle stages, scoring logic, and Marketing–Sales alignment
  • Knowledge of ad networks and paid acquisition best practices (Google Ads, LinkedIn Ads, etc.) is a strong plus.
  • Comfort interpreting funnel, attribution, and pipeline data
  • Structured, detail-oriented mindset
  • Ability to explain systems clearly — verbally and in writing
  • Willingness to work within documented processes and continuously improve them
  • HubSpot certifications are appreciated.
Benefits
  • Work on complex CRM and RevOps implementations for scaling and enterprise organizations
  • Hybrid/remote flexibility
  • Clear growth path toward Senior Consultant and Solution Architect roles
  • Continuous learning, HubSpot certifications, and exposure to advanced use cases
  • Collaborate with experienced consultants and top-tier developers
  • Private health insurance
  • Birthday day off
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B Marketing OperationsMarketing AutomationRevenue Operationslead nurturing frameworkslifecycle stageslead scoring modelsdata quality monitoringfunnel performance analysiscost-per-lead analysissegmentation logic
Soft Skills
structured mindsetdetail-orientedclear communicationcollaborationcontinuous improvementanalytical thinkingproblem-solvingoperational claritytrainingrecommendation formulation
Certifications
HubSpot certifications