Whitecollars

Senior Media Buyer – Part-time

Whitecollars

part-time

Posted on:

Location Type: Remote

Location: Jordan

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Job Level

Senior

About the role

  • Lead full strategy, setup, and daily execution across Meta and Snapchat, including campaign architecture, audience targeting, bidding, and creative deployment tailored to GCC consumers.
  • Develop and execute weekly/monthly scaling plans, balancing horizontal (new audiences/markets) and vertical (budget increases on winners) approaches.
  • Proactively manage ad fatigue through rotation, refresh, and performance monitoring to maintain stable, long-term results.
  • Optimize blended channel metrics (CAC, MER) while ensuring healthy contribution margins at scale.
  • Design and implement a structured creative testing framework covering angles, hooks, formats (video, static, carousel), UGC vs. produced, and rapid iterations.
  • Analyze performance data to deliver precise, actionable creative briefs and instructions to our in-house video editor (e.g., hook structure, pacing, proof elements, CTA placement).
  • Maintain a live content pipeline, testing calendar, iteration backlog, and documentation of key learnings to inform weekly optimizations.
  • Leverage AI tools to accelerate idea generation, concept variations, and quick mockups for faster testing cycles.
  • Build and own a comprehensive 60-day launch roadmap, including phased budget ramps, KPI milestones (e.g., early CPA targets, winner identification thresholds), and scaling triggers.
  • Ensure full tracking readiness (pixel/events, attribution setup) and account hygiene before go-live.
  • Lead rapid early testing to identify high-performing creatives and audiences, then transition to aggressive profitable scaling.
  • Document the entire process into a repeatable launch playbook for future brand expansions.

Requirements

  • Extensive hands-on expertise in media buying on both Meta Ads Manager and Snapchat Ads (mandatory; GCC/MENA experience strongly preferred)
  • Proven track record scaling DTC beauty, cosmetics, hair, or fashion brands with high AOV
  • Deep unit economics mindset: fluency in CAC, MER, LTV:CAC ratios, contribution margin, and payback period for informed scaling decisions
  • Strong creative leadership: ability to translate data into specific creative direction, run structured testing, and document/iterate learnings systematically
  • Organized operator with excellent planning, prioritization, KPI tracking, and weekly reporting skills
  • Proficiency using AI for creative ideation/concepts (e.g., Midjourney, ChatGPT for hooks/angles)
  • Results-oriented, calm under pressure (seasonal volatility), collaborative with creative teams, data-driven decision-maker.
  • Bachelor's degree in Marketing, Business, or related field (or equivalent experience)
  • 5+ years of hands-on paid media experience, with at least 3 years focused on Meta + Snapchat in DTC/e-commerce.
  • Demonstrated success scaling DTC beauty/cosmetics/hair brands.
  • Strong preference for GCC/Middle East market experience due to cultural nuances, language (Arabic/English), and seasonal peaks (Ramadan, Eid, White Friday/Black Friday).
Benefits
  • Fully remote (GCC time zone alignment required for meetings and live optimizations)
  • Part-time (with potential to become full-time)
  • Opportunity to shape multiple brands in a fast-moving beauty space with strong in-house creative support
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
media buyingcampaign architectureaudience targetingbiddingcreative deploymentcreative testingperformance monitoringKPI trackingdata analysisunit economics
Soft Skills
creative leadershiporganizational skillsplanningprioritizationcollaborationdata-driven decision-makingcalm under pressureresults-orientedsystematic documentationiteration
Certifications
Bachelor's degree in MarketingBachelor's degree in Businessequivalent experience