Whitecollars

Creative Strategist

• Own the UGC video creative strategy across the brand's paid social channels, primarily Meta and other performance-driven platforms.
• Research competitors, emerging DTC brands, winning ads, consumer trends, and social media content to identify creative opportunities.
• Identify customer avatars, pain points, desires, objections, benefits, mechanisms, and purchasing triggers.
• Develop creative angles and concepts based on customer psychology, product positioning, market trends, and performance data.
• Build a high-volume pipeline of UGC concepts for testing and scaling.
• Write high-converting UGC video scripts from concept through final execution.
• Develop hooks, opening patterns, storylines, transitions, CTAs, and retention mechanisms for short-form video.
• Adapt winning hooks, angles, and scripts into multiple variations.
• Own the process from concept through script, creator brief, production, editing, and final ad.
• Brief, source, evaluate, and direct UGC creators.
• Collaborate with video editors to optimize hook rate, watch time, retention, and conversion potential.
• Review creative outputs and provide precise feedback.
• Maintain high creative velocity and move concepts quickly from ideation to testing.
• Analyze creative performance using hook rate, thumb-stop rate, hold rate, watch time, CTR, CVR, CPA, ROAS, and other KPIs.
• Break down winning ads into hooks, angles, avatars, scripts, offers, visual patterns, pacing, CTAs, and emotional triggers.
• Create iterations and variations of winning creatives and continuously test hooks, scripts, angles, creators, formats, and executions.
• Work with the paid media team to translate performance data into creative testing.
• Conduct ongoing research across Meta, TikTok, Instagram, YouTube, Amazon, competitor websites, Reddit, and other channels.
• Study high-performing DTC brands and stay ahead of UGC formats, creator styles, cultural trends, and direct-response techniques.

Video Creative Strategist

Financial Planning and Analysis

• Own month-end close end to end across all four entities, to a defined timetable
• Prepare journals including accruals, prepayments, amortisation and provisions
• Maintain a fully reconciled balance sheet and resolve queries before sign-off
• Prepare the monthly management pack including profit and loss, balance sheet, cash flow and variance commentary
• Support board, investor and lender reporting
• Own the billing cycle across both subscription and project revenue, including milestone and purchase order driven invoicing
• Reconcile contracted revenue, invoiced revenue and reported recurring revenue, and investigate any variance
• Apply revenue recognition policy under AASB 15 and ASC 606, including work in progress and deferred revenue
• Own accounts receivable and drive collections, including escalation on aged debt
• Run a single consolidated weekly payment run through the approval workflow
• Maintain vendor records, approval thresholds and payment controls
• Support payroll processing and reconciliation across jurisdictions
• Maintain daily cash visibility across all bank accounts and support the rolling cash flow forecast
• Own banking administration, including access, authorisation and user maintenance
• Coordinate external accountants, tax advisers and payroll providers in each jurisdiction, while retaining internal ownership and control
• Support indirect tax lodgements including GST and BAS, VAT, HST and United States sales tax
• Support income tax, statutory filings, research and development claims, and grant acquittals
• Prepare for and support the group's first external audit
• Document finance processes and keep them current
• Design and maintain internal controls, including segregation of duties and approval authorities
• Simplify and eliminate manual steps, then automate them across the finance stack
• Support the implementation of subscription billing and the quote to cash integration between the CRM, billing and accounting systems

Finance Manager

• About the RoleWe are hiring an elite, results-obsessed **Creative Strategist** to own end-to-end creative strategy for fast-scaling direct-to-consumer (DTC) skincare and cosmetics brands. This is not a role for someone who has "seen some success"; we are looking for a top-of-the-game operator who lives and breathes performance creative, knows exactly what makes an ad win, and can prove it with results.
• You will lead a team of editors, drive the full creative process from concept to execution, and be directly accountable for the performance of the creative you ship.

Video Creative Strategist

Finance Manager

Senior Creative Strategist