Senior Creative Strategist

Whitecollars

Creative Strategist leading strategy and performance creative for fast-scaling DTC skincare and cosmetics brands, managing teams and driving results in a full remote setup.

Posted 8/1/2026full-timeRemote • 🇬🇧 United KingdomSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in end-to-end creative strategy, direct-response copywriting, and performance metrics analysis, with a strong focus on driving results for direct-to-consumer brands. Proven ability to lead creative teams and adapt strategies based on data-driven insights.

Highest-signal resume keywords

Creative StrategyDirect-Response CopywritingPerformance Metrics AnalysisTeam LeadershipAd Account Management

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Creative ConceptualizationScript WritingData AnalysisFunnel OptimizationKPI Tracking

Soft Skills

Proactive CollaborationAttention to DetailGrowth OrientationRelentless Follow-Up

Industry Keywords

Direct-to-ConsumerPerformance CreativeSocial MediaWestern CultureAd Formats

About the role

Key responsibilities & impact

About the RoleWe are hiring an elite, results-obsessed **Creative Strategist** to own end-to-end creative strategy for fast-scaling direct-to-consumer (DTC) skincare and cosmetics brands. This is not a role for someone who has "seen some success"; we are looking for a top-of-the-game operator who lives and breathes performance creative, knows exactly what makes an ad win, and can prove it with results.
You will lead a team of editors, drive the full creative process from concept to execution, and be directly accountable for the performance of the creative you ship.

Requirements

What you’ll need

What You'll Do
- Own end-to-end creative strategy across multiple ad formats (talking-head/"yapper" ads, UGC, AI-generated, animated, cartoon, and emerging formats).
- Script and conceptualize creative for different formats, and adapt winning hooks and scripts across formats to maximize output.
- Lead and direct a team of editors to a "picture-perfect" standard, with relentless follow-up until the output is exactly right.
- Study competitors and top brands across niches (including outside skincare/health) and translate winning concepts into our client's market.
- Find winning avatars, angles, and positioning; write aggressive, high-converting direct-response copy.
- Ensure full funnel congruency between ads and landing pages.
- Read and act on ad account metrics and KPIs: identify winners and losers, iterate quickly, and double down on what's working.
- Work fast, test aggressively, and continuously improve based on data.**
What You'll Bring
- Proven, verifiable track record as a Creative Strategist with **prepared results and ads you can walk us through**.
- Deep command of direct-response copywriting and performance creative.
- Strong understanding of funnels, offers, congruency, and attention-capture.
- Fluency in reading ad account data, targets, and KPIs.
- Experience working with ad accounts / startups where you had visibility into performance.
- Leadership experience managing editors or creative teams.
- **Perfect written English** and copywriting.
- Strong understanding of **Western culture**, social media, and lingo; you know what resonates and how audiences talk.******Non-Negotiables**
- **Zero tolerance for sluggishness.** You must be obsessive, proactive, and relentlessly follow up.
- You ask questions, introduce new ideas, collaborate, and are never "backseat."
- You're growth-oriented and here to win, not just a normal classic employee.

Benefits

Comp & perks

- Highly competitive compensation package.
- **Uncapped performance bonus** tied to a percentage of ad spend when targets are met.
- **Flexible working hours** to accommodate your schedule and maximize productivity.
- **Fully remote setup**, allowing you to work from anywhere in the world.
*All candidates must demonstrate a strong understanding of Western culture and communication.*