Whitecliffe

Chief Marketing Officer

• Own and lead the Group-wide marketing strategy aligned with institutional priorities across all four countries
• Provide executive direction to in-country marketing teams in NZ, Australia, Germany, and Canada
• Build strong working relationships with each institution's CEO and the VP Global Sales
• Report regularly on performance and strategy to the Executive Chairman
• Lead the development and stewardship of the Group's brand architecture across all institutions and markets
• Ensure brand consistency, integrity, and quality across all touchpoints
• Champion differentiation strategies and govern brand guidelines for all countries
• Lead Group digital marketing strategy — SEO, SEM, paid media, email, social, and content
• Drive data-led optimisation and continuous improvement across all channels
• Oversee digital advertising spend and ROI across the Group
• Own the Group web strategy and executive oversight of all institutional websites
• Lead major website projects including redesigns and platform migrations
• Govern digital brand standards and agency/vendor relationships
• Develop and lead the Group's SEO strategy across all markets with clear performance benchmarks
• Embed technical, on-page, and off-page SEO into all digital and web activity
• Build internal SEO capability across content and marketing teams
• Lead Group PR strategy and manage media relationships across all four markets
• Oversee press releases, thought leadership, and executive communications
• Develop crisis communications frameworks and support institutional CEOs
• Lead development of compelling content that supports brand awareness and engagement
• Oversee Group content calendar, editorial standards, and creative quality
• Recruit, lead, develop, and retain a high-performing distributed marketing function
• Build a culture of collaboration, accountability, and creative excellence
• Own the annual Group marketing plan and budget across channels and countries
• Establish robust performance frameworks, dashboards, and KPIs
• Manage agency, supplier, and technology vendor relationships

Chief Marketing Officer – CMO