Chief Marketing Officer – CMO

Whitecliffe

Chief Marketing Officer for Whitecliffe Global Group, leading marketing strategy in multiple countries. Overseeing brand, digital marketing, and communications for higher education institutions.

Posted 4/29/2026full-timeRemote • 🇨🇦 CanadaLeadWebsite

About the role

Key responsibilities & impact

Own and lead the Group-wide marketing strategy aligned with institutional priorities across all four countries
Provide executive direction to in-country marketing teams in NZ, Australia, Germany, and Canada
Build strong working relationships with each institution's CEO and the VP Global Sales
Report regularly on performance and strategy to the Executive Chairman
Lead the development and stewardship of the Group's brand architecture across all institutions and markets
Ensure brand consistency, integrity, and quality across all touchpoints
Champion differentiation strategies and govern brand guidelines for all countries
Lead Group digital marketing strategy — SEO, SEM, paid media, email, social, and content
Drive data-led optimisation and continuous improvement across all channels
Oversee digital advertising spend and ROI across the Group
Own the Group web strategy and executive oversight of all institutional websites
Lead major website projects including redesigns and platform migrations
Govern digital brand standards and agency/vendor relationships
Develop and lead the Group's SEO strategy across all markets with clear performance benchmarks
Embed technical, on-page, and off-page SEO into all digital and web activity
Build internal SEO capability across content and marketing teams
Lead Group PR strategy and manage media relationships across all four markets
Oversee press releases, thought leadership, and executive communications
Develop crisis communications frameworks and support institutional CEOs
Lead development of compelling content that supports brand awareness and engagement
Oversee Group content calendar, editorial standards, and creative quality
Recruit, lead, develop, and retain a high-performing distributed marketing function
Build a culture of collaboration, accountability, and creative excellence
Own the annual Group marketing plan and budget across channels and countries
Establish robust performance frameworks, dashboards, and KPIs
Manage agency, supplier, and technology vendor relationships

Requirements

What you’ll need

Substantial senior marketing leadership experience at Group, multi-brand, or multi-market level
Proven capability across digital marketing, SEO, brand management, and communications
Experience leading and developing distributed, cross-cultural marketing teams
A track record of building and executing strategies that deliver measurable brand outcomes
Experience managing significant marketing budgets and demonstrating ROI
A relevant tertiary qualification (or equivalent professional experience)

Benefits

Comp & perks

Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketingSEOSEMpaid mediaemail marketingsocial media marketingcontent marketingbrand managementdata-led optimisationperformance benchmarks

Soft Skills

leadershipcollaborationaccountabilitycreative excellencerelationship buildingstrategic thinkingcommunicationcrisis managementteam developmentperformance management

Certifications

relevant tertiary qualification