Whiteboard Marketing

Senior Marketing Analytics and Attribution Lead

Whiteboard Marketing

contract

Posted on:

Location Type: Remote

Location: Ohio • United States

Visit company website

Explore more

✨ AI Apply
Apply

Job Level

Senior

Tech Stack

BigQueryJavaScriptSQL

About the role

  • Own and maintain the end-to-end tracking stack, including GTM (web and server-side), GA4, CallRail, and major ad platforms.
  • Implement, QA, and troubleshoot conversion tracking, attribution, and integrations across websites, CRMs, and ad platforms.
  • Resolve data discrepancies and attribution gaps related to consent, cross-domain tracking, duplicate events, and platform mismatches.
  • Establish tracking standards, governance, documentation, and ongoing QA processes.
  • Analyze conversion and attribution data to identify performance trends, anomalies, and optimization opportunities.
  • Translate insights into concrete recommendations for Paid Media and SEO teams (bidding, targeting, landing pages, budget allocation).
  • Build executive-level dashboards and reporting that explain what is driving ROI and where to invest next.
  • Support client-facing reviews with clear, outcome-oriented insights.

Requirements

  • Expert-level Google Tag Manager and advanced GA4 implementation experience.
  • Strong working knowledge of CallRail and ad platform conversion tracking (Google Ads, Meta, LinkedIn, Microsoft).
  • Experience integrating marketing data with CRMs and lead intake systems.
  • Comfort with JavaScript, basic SQL, and browser debugging tools.
  • Ability to clearly document and communicate complex technical concepts to non-technical stakeholders.
  • Server-side GTM and Consent Mode v2 preferred experience.
  • Agency experience managing multiple clients preferred.
  • Background in Paid Media or SEO preferred.
  • Experience with Looker Studio, BigQuery, and marketing automation tools preferred.
Benefits
  • Remote within the U.S.; core ET/CT availability required.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
Google Tag ManagerGA4CallRailconversion trackingattributionJavaScriptSQLbrowser debuggingserver-side GTMConsent Mode v2
Soft skills
communicationdocumentationanalyticalproblem-solvingclient-facinginsight translationgovernancequality assurancerecommendation formulationperformance analysis