Whiteboard Marketing

Manager

• Lead and scale the Web Department
• Own and evolve our web processes, standards, and delivery models
• Ensure websites launch on time, perform well, and meet accessibility and security standards
• Balance speed, quality, and long-term maintainability as we grow
• Identify opportunities to use AI-assisted tools for copy, design systems, QA, performance optimization, and internal workflows
• Guide website projects from onboarding through launch
• Ensure consistent quality across design, performance, accessibility, and mobile experience
• Oversee proactive website maintenance, updates, and performance monitoring
• Manage and mentor a mix of full-time team members and contractors
• Create an environment where smart ideas, experimentation, and continuous improvement are encouraged

Web Department Manager

Marketing

• Own and maintain the end-to-end tracking stack, including GTM (web and server-side), GA4, CallRail, and major ad platforms.
• Implement, QA, and troubleshoot conversion tracking, attribution, and integrations across websites, CRMs, and ad platforms.
• Resolve data discrepancies and attribution gaps related to consent, cross-domain tracking, duplicate events, and platform mismatches.
• Establish tracking standards, governance, documentation, and ongoing QA processes.
• Analyze conversion and attribution data to identify performance trends, anomalies, and optimization opportunities.
• Translate insights into concrete recommendations for Paid Media and SEO teams (bidding, targeting, landing pages, budget allocation).
• Build executive-level dashboards and reporting that explain what is driving ROI and where to invest next.
• Support client-facing reviews with clear, outcome-oriented insights.

Senior Marketing Analytics and Attribution Lead

Digital Marketing

• Review digital assets for grammar, spelling, punctuation, formatting, and clarity
• Ensure messaging aligns with brand voice, tone, and client guidelines
• Identify creative inconsistencies such as layout issues, missing elements, or incorrect visuals
• Verify correct versions of copy and creative are being used across deliverables
• Review links, URLs, and basic functionality to ensure assets route correctly
• Check UTM parameters, tracking links, and naming conventions for accuracy
• Flag potential tracking or implementation issues (e.g., pixels, events, or forms)
• Validate alignment between ads and landing pages
• Enforce client-specific brand guidelines (logos, colors, tone, claims)
• Ensure correct client assets are used and prevent cross-client errors
• Confirm final approvals match assets prepared for launch
• Clearly communicate issues, priorities, and suggested fixes to internal teams
• Distinguish between launch-blocking issues and non-blocking feedback
• Manage multiple reviews simultaneously while meeting deadlines
• Support peak launch periods with timely reviews and quick turnarounds

Quality Assurance Specialist – Digital Marketing

Copywriter

• Craft engaging, on-brand, and conversion-focused copy across digital channels, including: Websites and landing pages, Blogs and long-form content, Campaign messaging, SEO-driven content
• Use AI tools (including Scalenut) to support: Research and content ideation, Outlining and first drafts, SEO optimization and efficiency
• Apply strategic thinking to every assignment—connecting copy to audience intent, brand voice, and business goals
• Edit, refine, and elevate AI-assisted drafts into polished, client-ready work
• Collaborate with strategy, account, and creative teams to deliver thoughtful, effective content

Web Department Manager

Senior Marketing Analytics and Attribution Lead

Quality Assurance Specialist – Digital Marketing

Copywriter – Contract