Paid Media Manager

Whiteboard Marketing

Paid Media Manager leading advertising strategy, tracking, attribution, and AI innovation for Whiteboard Marketing, a national dental marketing agency. Managing multi-client campaigns, budgets, specialists, and Account Manager support to drive measurable patient growth.

Posted 8/5/2026full-timeDublin • Ohio • 🇺🇸 United StatesMid-LevelSenior💰 $80,000 - $95,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing paid media strategies across multiple platforms, focusing on lead generation, conversion tracking, and performance optimization. Proven ability to lead teams, develop campaign strategies, and implement data-driven decision-making processes.

Highest-signal resume keywords

Google Ads ManagementMeta Ads Manager ExpertiseConversion Tracking and Attribution ModelingBudget Management and OptimizationTeam Leadership and Mentoring

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Paid Media StrategyLead Generation MarketingPerformance OptimizationEvent ArchitectureAttribution FrameworksData AnalysisCampaign Metrics ReportingTroubleshooting Tracking IssuesAudience SegmentationCreative Testing

Soft Skills

Excellent Communication SkillsStrong Analytical SkillsAttention to DetailStrategic FocusAccountability

Tools & Technologies

Google Tag ManagerGA4CallRailLooker StudioZapierHubSpotSalesforceLinkedIn Campaign ManagerMicrosoft AdsYouTube

Certifications & Qualifications

Google Ads CertificationGA4 CertificationMeta CertificationLinkedIn Certification

Industry Keywords

Paid MediaDigital MarketingHealthcare MarketingLocal-Service AdvertisingClient Management

About the role

Key responsibilities & impact

Own paid media strategy across search, social, display, video, and emerging paid channels for approximately 100 clients
Develop and oversee campaign strategies aligned to lead generation, patient acquisition, appointment growth, brand visibility, and return on ad spend
Manage pacing, budget allocation, bid strategy, targeting, audience segmentation, creative testing, and channel mix optimization
Identify growth opportunities across Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads, YouTube, Performance Max, Demand Gen, remarketing, and future platforms
Translate client business goals into measurable paid media KPIs and optimization roadmaps
Own conversion-tracking accuracy and integrity across paid media accounts
Lead tracking implementation, auditing, troubleshooting, and maintenance through Google Tag Manager, GA4, platform pixels, offline conversion imports, call tracking, and CRM integrations
Establish and improve attribution frameworks connecting paid media activity to qualified leads, appointments, revenue, and ROI
Reconcile discrepancies among advertising platforms, analytics platforms, call tracking tools, and client-reported outcomes
Lead adoption of AI-enabled paid media capabilities, automation, scripts, rules, templates, and process improvements
Evaluate and implement AI-supported tools for forecasting, audience expansion, bidding, creative variation, search term analysis, workflow automation, and reporting
Serve as paid media subject matter expert for internal teams and clients
Support, coach, and elevate paid media specialists and guide approximately 7 Account Managers
Define processes, workflows, quality standards, and expectations for the paid media department
Collaborate with SEO, content, web, account service, and leadership teams
Participate in client calls and internal meetings as the senior paid media voice when needed
Create reporting frameworks tying campaign metrics to business impact
Identify performance trends, root causes, and optimization priorities
Present recommendations to internal stakeholders and clients when needed
Help leadership understand department performance, client opportunities, staffing needs, and future platform shifts

Requirements

What you’ll need

5+ years of hands-on experience managing paid media campaigns across Google Ads and paid social platforms
2+ years of experience in a senior-level, lead, or management capacity within paid media
Proven success managing significant advertising budgets across multiple clients or brands
Deep expertise in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Google Tag Manager, and GA4
Strong experience with conversion tracking, event architecture, attribution modeling, and ROI measurement
Experience troubleshooting tracking issues across websites, landing pages, forms, call tracking tools, CRM systems, and ad platforms
Strong understanding of lead generation marketing and performance optimization
Ability to prioritize across many accounts, stakeholders, and deadlines while maintaining strategic focus
Excellent communication skills for explaining paid media strategy and performance to technical and non-technical audiences
Strong analytical skills, high attention to detail, and accountability
Must be available Monday-Friday, 8:00am-5:00pm
Preferred: agency experience managing local-service or healthcare-related clients
Preferred: experience with CallRail, Looker Studio, Zapier, HubSpot, Salesforce, or similar tools
Preferred: familiarity with offline conversion tracking, enhanced conversions, server-side tagging, or Conversions API
Preferred: experience building or managing dashboards connecting media spend to pipeline, appointments, or revenue
Preferred: Google Ads, GA4, Meta, or LinkedIn certifications
Preferred: experience mentoring specialists or building department processes and standards
Preferred: working knowledge of landing page optimization, CRO principles, and paid media creative testing

Benefits

Comp & perks

401(k)
Medical, dental, and vision benefits
Paid vacation
In-office, hybrid, or remote based on company needs