White Label Casinos

Customer Success Manager

• Support the execution of CRM campaigns across multiple channels including email, SMS, push notifications, and in-app messaging.
• Coordinate casino promotions, bonuses, and loyalty initiatives to drive player engagement and retention.
• Manage player segmentation and targeting based on behavior, value, and lifecycle stage.
• Monitor and analyze CRM campaign performance and player KPIs, providing insights and recommendations for optimization.
• Work closely with marketing, VIP, product, and casino operations teams to ensure timely and accurate campaign delivery.
• Maintain CRM calendars, campaign documentation, and reporting dashboards.
• Ensure all CRM activities comply with responsible gaming guidelines and regulatory requirements.
• Assist with testing, QA, and campaign setup within CRM tools.

CRM Casino Coordinator

• Develop and execute a comprehensive CRM strategy aligned with business objectives.
• Own lifecycle marketing initiatives, including onboarding, retention, reactivation, and loyalty.
• Plan, build, and optimise multi-channel CRM campaigns (email, SMS, push, in-app)
• Define and manage customer segmentation and personalisation strategies.
• Analyse customer data to drive insights, improve targeting, and optimise performance.
• Manage CRM tools and platforms.
• Set up and maintain automated journeys and triggered communications.
• A/B test messaging, timing, and creative to improve engagement and conversion.
• Track and report on CRM KPIs, including open rates, CTR, conversion, retention, and LTV.
• Collaborate with data, product, sales, and creative teams to deliver cohesive customer experiences.
• Ensure all CRM activities comply with relevant regulations and standards, including data protection and responsible gaming.
• Prepare and present reports on CRM activities, performance metrics, and customer insights
• Partner with the design team to ensure consistent messaging and branding in CRM communications.

CRM Manager

Affiliate Manager

• Develop and nurture high-performing affiliate relationships
• Identify and act on new growth opportunities
• Optimise affiliate deals and campaigns to maximise ROI
• Contribute to the overall acquisition and brand strategy using data and performance insights
• Manage and grow a portfolio of affiliates, including recruitment, relationship management, and performance optimisation.
• Develop and execute strategies and budgets to grow the affiliate network across various markets.
• Monitor and analyse affiliate activity, providing reports, insights, and recommendations for optimisation.
• Negotiate competitive contracts and commission structures, including CPA, hybrid, and RevShare models.
• Ensure affiliates are equipped with updated creatives, offers, and tracking assets.
• Collaborate with design and content teams to deliver localised and conversion-optimised materials.
• Work with the CRM team to align campaigns, promotions, and bonuses with affiliate channels.
• Ensure affiliate marketing activities comply with regulatory, brand, and responsible gaming requirements.
• Represent the brand at industry conferences when required.
• Stay updated on industry developments, competitor strategies, and regulatory updates to provide informed recommendations on best practices.
• Oversee affiliate payment processes, ensuring commissions are disbursed accurately and on schedule.
• Identify new affiliate opportunities and growth verticals.
• Address underperforming partners and implement corrective action.
• Define and monitor affiliate KPIs, including traffic, conversions, revenue, and LTV.
• Analyse data to identify trends, opportunities, and optimisation strategies.
• Present regular reports and insights to senior stakeholders.

CRM Casino Coordinator

CRM Manager

Senior Affiliate Manager