WGSN

Content Manager

• Lead an Australia-first point of view on women’s apparel trends, anchored in the nuances of the local market and retail environment.
• Translate WGSN’s global forecasts into clear, prioritised direction for AU/NZ clients — defining what to act on, what to monitor, and when it matters commercially.
• Provide Southern Hemisphere framing, buy windows and clear “what this means for AU/NZ” guidance.
• Own the Australia Fashion Design content plan, focusing on high-value formats (colour & print, key items, buyers’ briefings, brands to watch, retail analysis).
• Produce actionable, timely content across WGSN channels and formats (articles, reports, decks and webinars) tailored to high street/non-luxury teams.
• Track and interpret AU/NZ retail and consumer signals — from calendars and competitive activity to product winners, value shifts, customer behaviour, sustainability trends and active/lifestyle influence.
• Support retention and growth through client meetings, renewals and strategic sessions.
• Deliver analyst-style presentations and webinars aligned to AU/NZ time zones.

Content Strategist, Fashion Design