Define the strategic direction of acquisition campaigns, including target audience segmentation, messaging, and offer development
Utilize customer data, market research, and competitive analysis to inform campaign strategy
Develop compelling campaign concepts and narratives that resonate with target audiences
Exceptional project management with follow-up/ follow-through capabilities
Putting together presentation materials and reporting campaign performance to senior-level stakeholders
Develop and optimize promotional offers and incentives to drive customer acquisition and conversion
Analyze offer performance and make data-driven recommendations for improvement
Collaborate with stakeholders to align offers with business goals
Analyze customer behavior and purchase patterns to identify key audience segments
Provide detailed audience insights to inform campaign targeting and messaging
Develop and refine customer personas to guide campaign development
Provide strategic direction for campaign creative and messaging, ensuring alignment with brand guidelines and target audience preferences
Work closely with the digital leads to ensure seamless execution of channel-specific campaign strategies
Provide clear and concise briefs outlining campaign objectives, target audiences, and offer details
Collaborate on A/B testing strategies to optimize campaign performance
Stay informed about industry trends, competitor activities, and emerging e-commerce best practices
Identify opportunities for differentiation and innovation.

Requirements

Bachelor's degree in marketing, business, or a related field
10+ years of experience in e-commerce marketing, with a focus on campaign strategy and offer development
Preferably in the credit card or financial sector
Strong understanding of a digital e-commerce “shop” experience
Preferably a credit card or financial shop
Strong understanding of customer segmentation and audience targeting
Competency in analyzing data in visualization tools such as Tableau or Google Looker Studio
Competency in the Google Suite toolset, including Slides and Sheets with the expectation of Executive deck development
Proven ability to develop compelling campaign concepts and offers
Excellent analytical and problem-solving skills
Strong communication and collaboration skills
Ability to translate data insights into actionable strategies
Understanding of digital marketing channels and their role in customer acquisition.

Benefits

health, dental and vision insurances
retirement savings plan
paid time off
health savings account
flexible spending accounts
life insurance
disability insurance
tuition reimbursement
and more.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

campaign strategyoffer developmentcustomer segmentationaudience targetingdata analysisA/B testingdigital marketinge-commerce marketingproject managementcompetitive analysis

Soft Skills

communicationcollaborationanalytical skillsproblem-solvingpresentation skillsstrategic thinkinginnovationfollow-upfollow-throughcreativity