Associate Product Marketing Manager
WeVideo
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $60,000 - $70,000 per year
About the role
- Collaborate with product and marketing teams to create compelling product positioning and messaging that resonates with diverse audiences
- Conduct competitive analysis and shape strategies to highlight our unique strengths across key markets
- Drive sales enablement, providing the sales team with insights from data and competitive research to meet customer needs, ensuring clear differentiation in the market
- Create and distribute essential sales tools and resources, including presentations, product sheets, and training materials, to keep the sales team informed and effective
- Partner with the events team to enhance product presence and engagement at conferences and events, including ownership of the conference presentation proposal process
- Plan and execute successful product and feature launches, coordinating seamlessly with cross-functional teams
- Keep abreast of industry trends and technologies to identify new opportunities which ultimately serve the long-term strategy to position products
- Track the effectiveness of product marketing initiatives, making data-driven recommendations for improvement
Requirements
- Bachelor’s degree in Marketing, Business, or a related field
- 1-2 years in product marketing, ideally in EdTech
- Strong experience in sales enablement and competitive intelligence
- Exceptional communication skills with the ability to create compelling narratives
- Proven track record of supporting successful product launches
- Strong problem-solving skills, adaptability, and a customer-first mindset
- Ability to manage projects independently and work cross-functionally, including working closely in partnership with customer-facing and technical teams
- Willingness to travel occasionally for conferences, client meetings, and events as needed
Benefits
- Competitive compensation
- Flexible PTO
- 12 Paid Holidays
- Medical Insurance with United Health Care Employee Premiums covered at 100%
- Dependent Premiums covered at 80%
- Vision/Dental Insurance with Guardian Employee Premiums covered at 100%
- Dependent Premiums covered at 70%
- Remote Work
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketingsales enablementcompetitive analysisdata-driven recommendationsproject managementproduct positioningproduct launchesmarket researchpresentation creationtraining material development
Soft Skills
communication skillsproblem-solving skillsadaptabilitycustomer-first mindsetcollaborationnarrative creationindependent managementcross-functional teamworkstrategic thinkinginsight generation
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Business