Westinghouse Electric Company

Digital Marketing Analyst

Westinghouse Electric Company

contract

Posted on:

Location Type: Hybrid

Location: Minneapolis • Colorado • Minnesota • United States

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Salary

💰 $50 - $54 per hour

About the role

  • Analyze digital, web, and marketing campaign performance to identify trends and opportunities.
  • Use Google Analytics and other analytics platforms to evaluate web traffic, impressions, clicks, customer behavior, and overall digital experience performance.
  • Interpret marketing KPIs including CTR, CPM, video views, partial video views, impressions, and engagement metrics.
  • Build weekly and monthly reporting dashboards and summaries.
  • Compile trend analyses and provide meaningful interpretations that support our decisions.
  • Use internal tools and vendor outputs (such as Medallia and Carmichael Lynch report) to integrate and enhance reporting.
  • Present insights to internal partners to help improve customer experience and marketing effectiveness.
  • Work collaboratively to integrate marketing data sources and support data understanding across platforms.
  • Maintain accurate, well‑structured reporting deliverables in Excel, PowerPoint, and other internal systems.
  • Support ongoing improvements to analytics processes and documentation.

Requirements

  • Bachelor's degree (Marketing, Business, Statistics, Computer Science, or related field)
  • 3 years of hands‑on marketing, digital, or web analytics experience
  • Practical experience using Google Analytics (required)
  • Strong proficiency in Microsoft Office Suite (Excel, PowerPoint, Word)
  • Experience with statistics and marketing performance metrics.
Benefits
  • Comprehensive Health and Income Protection Benefits
  • 401(k) Savings Plan
  • Paid Vacations for Qualifying Positions
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Google Analyticsmarketing KPIsCTRCPMExcelPowerPointreporting dashboardstrend analysisdata integrationstatistics
Soft Skills
analytical skillscollaborationcommunicationinterpretationpresentation skillsorganizational skillsattention to detailproblem-solvingcustomer experience focusdata understanding