Western Digital

Associate Brand Manager

Western Digital

full-time

Posted on:

Location Type: Remote

Location: California • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $78,914 - $111,780 per year

About the role

  • Executing strategies for consumer product storage solutions that align with brand goals, consumer needs, and market trends.
  • Support the integration of brand architecture, positioning, and identity across product portfolios.
  • Champion the voice of the customer to ensure brand consistency across touch points.
  • Partner with research teams to gather and analyze market data, competitive intelligence, and consumer insights.
  • Synthesize findings into actionable recommendations that inform product positioning and campaign planning.
  • Craft unique product value propositions and strong positioning statements to inform global product marketing strategies.
  • Work with Product Managers and Senior Brand Manager to help translate product features into clear and compelling consumer benefits.
  • Design and build visually compelling assets for internal audiences that serve to cultivate enthusiasm and garner support amongst stakeholders.
  • Coordinate with Creative, PR, Digital, Sales, and Regional Marketing teams to support brand initiatives.

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or related field.
  • 1 – 5 years of experience in product marketing, brand management, or related roles (internships or entry-level experience acceptable).
  • Strong foundational skills in market analysis, storytelling, and project management.
  • Excellent written and verbal communication skills.
  • Ability to manage multiple priorities in a fast-paced environment.
  • Preferred: Experience in consumer products, electronics, and/or technology.
  • Exposure to global or cross-functional team environments.
  • Passion for consumer behavior, technology, and innovation that empowers people.
Benefits
  • paid vacation time
  • paid sick leave
  • medical/dental/vision insurance
  • life, accident and disability insurance
  • tax-advantaged flexible spending and health savings accounts
  • employee assistance program
  • other voluntary benefit programs such as supplemental life and AD&D, legal plan, pet insurance, critical illness, accident and hospital indemnity
  • tuition reimbursement
  • transit
  • the Applause Program
  • employee stock purchase plan
  • Sandisk's Savings 401(k) Plan
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
market analysisproduct marketingbrand managementproject managementstorytelling
Soft Skills
written communicationverbal communicationability to manage multiple prioritiescollaborationconsumer insights
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in Communications