Western Digital

Channel Marketing Specialist

Western Digital

full-time

Posted on:

Location Type: Remote

Location: Canada

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About the role

  • Act as the primary marketing partner for Canada, collaborating closely with sales, regional marketing, and operations teams
  • Develop market-level strategy and plans aligned to regional and global business objectives
  • Apply advanced understanding of the Canadian market to inform prioritization, planning, and recommendations
  • Lead the end-to-end execution of integrated marketing initiatives across multiple channels (e.g., retail, e-commerce, digital, campaigns, events)
  • Maximize ROI on marketing development funds (MDF) against IMP goals
  • Adapt and localize regional/global marketing programs to ensure effectiveness in the Canadian market
  • Manage multiple concurrent initiatives, balancing strategic priorities with operational execution
  • Define KPIs and success metrics for Canadian marketing initiatives
  • Analyze performance data, identify trends, and apply insights to optimize plans
  • Provide market conditions updates, best practices, suggestions, and ideas to leadership

Requirements

  • Bachelor's degree in Marketing, Business Administration, or related field; MBA or advanced degree in Marketing preferred
  • 6-8+ years of experience in channel marketing or related field, preferably in the technology industry
  • Strong understanding of the Canadian market - retail, etail, and distribution channels
  • Excellent communication and interpersonal skills, with the ability to build relationships at all levels
  • Experience supporting product launches or integrated go-to-market initiatives
  • Strong analytical and strategic thinking capabilities
  • Fluency in English and French required
  • Experience working within a global or regional marketing organization
  • Proven track record of developing successful channel marketing programs
  • Ability to travel within Canada and USA as needed for partner meetings and events
Benefits
  • paid vacation time
  • paid sick leave
  • medical/dental/vision insurance
  • life, accident and disability insurance
  • tax-advantaged flexible spending and health savings accounts
  • employee assistance program
  • other voluntary benefit programs such as supplemental life and AD&D, legal plan, pet insurance, critical illness, accident and hospital indemnity
  • tuition reimbursement
  • transit
  • the Applause Program
  • employee stock purchase plan
  • Sandisk's Savings 401(k) Plan
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
channel marketingmarketing strategyKPI definitionperformance analysismarket analysisintegrated marketing initiativesROI maximizationproduct launchesgo-to-market initiativesdata optimization
Soft Skills
communication skillsinterpersonal skillsrelationship buildinganalytical thinkingstrategic thinkingcollaborationadaptabilityleadershiptime managementproblem-solving
Certifications
Bachelor's degree in MarketingBachelor's degree in Business AdministrationMBA in Marketing