Welocalize

Digital Marketing Business Development Manager

Welocalize

full-time

Posted on:

Location Type: Remote

Location: Florida • Illinois • United States

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Salary

💰 $75,000 - $90,000 per year

About the role

  • Develop a strong understanding of Adapt Worldwide (and Welocalize) Digital Marketing & Localization services, including:
  • Search Engine Optimization (SEO) and App Store Optimisation (ASO).
  • Paid Media (Paid Search & Paid Social).
  • Programmatic Advertising.
  • Content Marketing.
  • Web Analytics & Conversion Optimization.
  • Proactively identify and pursue new business opportunities, with a strong focus on new logo acquisition within the multilingual and international digital marketing space.
  • Conduct targeted outbound prospecting via email, phone, LinkedIn, referrals, and events to generate new leads and build a healthy top-of-funnel pipeline.
  • Research markets, industries, and accounts to uncover growth opportunities and tailor outreach and value propositions.
  • Own the full sales cycle for assigned opportunities, from prospecting and qualification through discovery, proposal, negotiation, and close.
  • Lead discovery conversations to uncover client pain points, buying triggers, and growth objectives related to digital marketing and global expansion.
  • Clearly articulate and demonstrate the value and ROI of Adapt’s and Welocalize’s services to prospective clients.
  • Build and maintain a qualified and active sales pipeline, consistently progressing opportunities and meeting or exceeding individual sales targets and quotas.
  • Collaborate with Solutions, Program Directors, and Delivery teams to develop RFP responses, SOWs, pricing, and commercial proposals that support deal closure.
  • Maintain accurate and timely CRM data, including pipeline stages, activity tracking, and 30/60/90-day forecasts.
  • Actively manage objections, risks, and client concerns throughout the sales cycle to drive deals to closure.
  • Work towards achieving individual sales targets and quotas, contributing to overall team revenue goals.
  • Develop and maintain strong relationships with prospects and clients, supporting upsell and cross-sell opportunities where relevant.
  • Collaborate closely with digital marketing delivery teams to ensure smooth handover from sales to delivery and strong client satisfaction.
  • Attend internal sales meetings, pipeline reviews, and training sessions to develop sales skills and product knowledge continuously.

Requirements

  • Around 2 or 3 years of experience in Business Development within Digital Marketing services.
  • Some exposure to or interest in Localization, international marketing, or multilingual content is highly beneficial.
  • Practical exposure to SEO, and ideally ASO; familiarity with Paid Media is a strong plus.
  • Experience selling services (rather than purely technology or SaaS products).
  • Experience working with a sales quota and managing pipeline performance.
  • Hands-on experience using Salesforce or a similar CRM.
  • Ability to source leads independently while collaborating within a broader sales team.
  • Demonstrated ability to support deal progression, close opportunities, and maintain client relationships.
Benefits
  • Friendly Working Environment
  • IT Equipment
  • Social Activities
  • Global Mobility Policy
  • Employee Referral Program
  • Employee Assistant Program
  • Medical, Dental, and Vision Insurance
  • HSA & FSA
  • 401(k) retirement
  • Short & Long Term Disability Insurance
  • Accident, Critical Illness, Hospital Indemnity Insurance
  • Telemedicine Benefit
  • Annual Leave
  • Paid Public Holidays
  • Maternity/Paternity Leave
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Search Engine OptimizationApp Store OptimizationPaid MediaProgrammatic AdvertisingContent MarketingWeb AnalyticsConversion OptimizationBusiness DevelopmentSales Pipeline ManagementLead Generation
Soft Skills
CommunicationRelationship BuildingNegotiationProblem SolvingCollaborationSales SkillsClient ManagementProactive OutreachObjection HandlingAnalytical Thinking