Senior Product Designer - Finance
Truelogic Software
AndroidiOS
Job Level
Mid-LevelSenior
Tech Stack
AndroidiOS
About the role
- Create, maintain, and evolve the Visual Playbook (structure, patterns, naming/versioning) aligned with product strategy, brand narrative, and platform updates.
- Own the visual storytelling layer across onboarding, paywalls, progress flows, and program experiences—defining motion intent, type hierarchy, imagery, and overall look & feel.
- Adapt visuals for different markets, ensuring cultural sensitivity and accessibility.
- Propose and test visual hypotheses (A/B, multivariate) to improve conversion and retention, codifying winning patterns into reusable standards.
- Extend and maintain the product design system (asset standards, components, variants). Prepare export-ready assets, thumbnails, video graphics, and marketing-adjacent visuals.
- Collaborate with motion designers to define interactions, animations, and Lottie assets that clarify user journeys and enhance comprehension.
- Partner with Product, Growth, Content, and Design leads; write clear briefs for freelancers; review and QA deliverables to ensure compliance with the Playbook.
- Use approved AI tools (Midjourney, Firefly, Stable Diffusion, GPT, etc.) for exploration, variations, and batch production—while ensuring outputs meet brand standards.
- Operate efficiently in Figma (auto-layout, variants, variables, prototyping), Adobe Illustrator/Photoshop, and asset management tools; maintain structured, reusable, and developer-ready files.
Requirements
- Strong portfolio showcasing mobile product visuals and storytelling - across onboarding, paywalls, flows, and program experiences (iOS/Android).
- Proven experience creating or contributing to visual playbooks, design systems, or component libraries.
- Ability to translate brand guidelines into scalable product visuals, balancing clarity and creativity.
- Experience with localization, accessibility, and cross-platform adaptation.
- Comfortable working with motion principles, basic video direction (moodboards, shoot briefs), and collaborating with production teams.
- Skilled in Figma (auto-layout, variants,structured libraries), Adobe Creative Suite; familiarity with Lottie and AI design tools is a plus.
- Excellent organizational skills (Figma hygiene, asset libraries, spec handoff) and ability to deliver on time.
- Strong communicator who can collaborate across teams and coordinate freelancers with clear, actionable briefs.
- Nice to have: Basic video direction skills (moodboards, briefs, set look & feel).
- Nice to have: Comfort with AI-assisted tools (e.g., Midjourney, Firefly, Stable Diffusion).
