Graphics Designer

• Create, maintain, and evolve the Visual Playbook (structure, patterns, naming/versioning) aligned with product strategy, brand narrative, and platform updates.
• Own the visual storytelling layer across onboarding, paywalls, progress flows, and program experiences—defining motion intent, type hierarchy, imagery, and overall look & feel.
• Adapt visuals for different markets, ensuring cultural sensitivity and accessibility.
• Propose and test visual hypotheses (A/B, multivariate) to improve conversion and retention, codifying winning patterns into reusable standards.
• Extend and maintain the product design system (asset standards, components, variants). Prepare export-ready assets, thumbnails, video graphics, and marketing-adjacent visuals.
• Collaborate with motion designers to define interactions, animations, and Lottie assets that clarify user journeys and enhance comprehension.
• Partner with Product, Growth, Content, and Design leads; write clear briefs for freelancers; review and QA deliverables to ensure compliance with the Playbook.
• Use approved AI tools (Midjourney, Firefly, Stable Diffusion, GPT, etc.) for exploration, variations, and batch production—while ensuring outputs meet brand standards.
• Operate efficiently in Figma (auto-layout, variants, variables, prototyping), Adobe Illustrator/Photoshop, and asset management tools; maintain structured, reusable, and developer-ready files.

Visual Designer

Graphic Designer – Art Expert

Freelance Graphic Designer

Diseñador Gráfico Junior

Graphic Designer

IA Graphic and Multimedia Designer