Welltech

User Acquisition Manager

Welltech

full-time

Posted on:

Location Type: Remote

Location: United States

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Tech Stack

Tableau

About the role

  • Manage the full lifecycle of mobile performance campaigns across Meta Ads, TikTok, Pinterest, X and Snap from launch and testing to optimization and large-scale budget scaling
  • Manage and scale high budgets (experience with 7-figure monthly spend or operating within a team managing budgets at that scale)
  • Lead structured creative experimentation in partnership with designers, driving A/B testing and full-funnel performance optimization
  • Conduct deep funnel and cohort analysis (CPI → CPA → ROAS → LTV) to inform confident, data-driven scaling decisions
  • Apply strong attribution modeling knowledge to optimize channel strategy and budget allocation
  • Execute and optimize Web2App acquisition flows
  • Monitor campaign performance through structured reporting and automation, identifying continuous optimization opportunities
  • Collaborate closely with Data & BI teams, leveraging tools such as Tableau / Looker and AppsFlyer / Adjust
  • Research, evaluate and test new acquisition channels to unlock incremental growth
  • Leverage AI tools to enhance performance marketing workflows, including creative ideation and iteration, copy and UGC script generation, creative analysis, landing page optimization, and reporting automation

Requirements

  • 3+ years of experience in B2C User Acquisition
  • Proven experience managing or contributing to 7-figure monthly Paid Social budgets (Meta Ads, TikTok, Pinterest, X and Snap)
  • Strong background in mobile performance marketing and Web2App funnels
  • Solid understanding of attribution modeling
  • Experience with AppsFlyer / Adjust and BI tools such as Tableau / Looker
  • Strong analytical skills with advanced Excel / Google Sheets proficiency and structured reporting experience
  • English proficiency (B2 or higher)
  • Proficient in using AI tools to enhance performance marketing workflows, including creative ideation & iteration, copy and UGC script generation, creative analysis, landing page optimization, and automated reporting
  • Builder mindset with strong ownership and autonomy
  • Fast decision-maker with high performance standards
  • Data-driven and experimentation-oriented
  • Curious, competitively aware, and adaptable in fast-changing environments
  • Clear and effective communicator across cross-functional teams
Benefits
  • Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together.
  • Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.
  • Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day.
  • We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
mobile performance marketingA/B testingattribution modelingCPICPAROASLTVWeb2App acquisitiondata analysisreporting automation
Soft Skills
analytical skillsownershipautonomyfast decision-makinghigh performance standardsdata-drivenexperimentation-orientedcuriosityadaptabilitycommunication