Welltech

Product Growth Lead

Welltech

full-time

Posted on:

Location Type: Remote

Location: Ukraine

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About the role

  • Own and optimize the web-based onboarding funnel—from post-click to payment screen
  • Lead the creation and A/B testing of copy, messaging, creatives, and value propositions that boost motivation and clarity
  • Develop and validate hypotheses grounded in funnel analytics, user behavior, and friction points
  • Design and execute no-code experiments across different user segments (e.g., fitness level, lifestyle, weight goals)
  • Personalize user journeys based on segmentation insights and behavioral data
  • Collaborate closely with Design, Performance Marketing, CRM, and Product to ensure consistent user experience across touchpoints
  • Mentor and lead a team of 4 Product Growth Managers, helping them scale successful experiments and grow professionally

Requirements

  • 5+ years of experience in growth, product marketing, or conversion-focused roles, ideally in mobile-first or subscription-based environments
  • Proven success driving measurable improvements in onboarding and conversion rates
  • Strong understanding of user psychology and motivation, with the ability to communicate value clearly across segments
  • Experience with no-code A/B testing tools and an iterative, data-driven approach
  • Ability to distill insights from behavioral and funnel data to guide strategy and execution
  • Creative mindset paired with analytical rigor—comfortable with both storytelling and spreadsheets
  • Strong cross-functional collaboration skills
  • Experience leading and developing teams is a plus
Benefits
  • Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together.
  • Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.
  • Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day.
  • We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
A/B testingfunnel analyticsuser behavior analysisno-code experimentsdata-driven approachonboarding optimizationconversion rate improvementsegmentation insightshypothesis validationuser journey personalization
Soft Skills
leadershipmentoringcross-functional collaborationcommunicationcreativityanalytical thinkingstorytellingproblem-solvingteam developmentuser psychology understanding