Wells Fargo

Lead Marketing Consultant – Credit Cards, Digital Acquisitions, Paid Search

Wells Fargo

full-time

Posted on:

Location Type: Hybrid

Location: Arizona • Iowa • United States

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Job Level

Senior

About the role

  • Lead Digital Acquisitions Paid Search strategy and execution for Wells Fargo Credit Card products
  • Lead complex initiatives and work across functional teams to strategize, plan and ensure execution
  • Analyze and interpret trends to ensure adherence to regulations and policies
  • Collaborate with cross enterprise, vendor relationships and resources to achieve marketing deliverables
  • Define and develop best in class creative to drive optimal click through rates and ROI
  • Act as SME across WF credit card marketing for all paid search creative trends
  • Support WF Paid Search marketing operations lead on ensuring all creative, offers, targeting meet regulatory standards
  • Support evaluation of Control workflows across channels to recommend process improvements

Requirements

  • 5+ years of Marketing, Digital Marketing, Digital Platforms experience
  • 3+ years' experience working with or for vendor and agency management
  • 3+ years automated marketing experience, preferably with ad exchanges
  • 3+ years' experience pulling data and preparing results for review with Sr. business leaders
  • 5+ years of Paid Search/Media experience
  • 3+ years' experience marketing in a regulated industry
  • High proficiency in Excel and PowerPoint
  • Experience with digital marketing platforms preferred
  • Affiliate marketing experience a plus
Benefits
  • Hybrid work schedule: must be able to work in the office as required
  • No relocation assistance is available
  • This position is not eligible for Visa sponsorship
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Digital MarketingPaid SearchData AnalysisAutomated MarketingAd ExchangesMarketing StrategyCreative DevelopmentClick Through Rate OptimizationROI AnalysisVendor Management
Soft Skills
LeadershipCollaborationCommunicationStrategic PlanningProblem SolvingTrend AnalysisProcess ImprovementInterpersonal SkillsExecutionStakeholder Management