Wells Fargo

Content Strategist

Wells Fargo

full-time

Posted on:

Location Type: Hybrid

Location: Charlotte • California • Minnesota • United States

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Salary

💰 $77,000 - $145,000 per year

About the role

  • Synthesize customer, business, and platform insights to guide content strategy for campaigns and programs
  • Assess content needs and define structures such as content types, categories, frameworks, and presentation rules
  • Create taxonomies, metadata models, templates, and writing guidelines for CMS‑ready content
  • Collaborate across teams to develop messaging architectures, content rules, and documentation for digital experiences
  • Build multi-channel CRM journeys, including email, direct mail, and web interactions
  • Write and edit content across formats—from web pages to UX microcopy—using brand voice and editorial standards
  • Establish governance and operational standards that support quality, consistency, and scalability

Requirements

  • 2+ years of Graphic or Website Design experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
  • Experience leading content strategy for integrated marketing or digital experience initiatives
  • Experience with content modeling, taxonomy development and metadata design
  • Experience applying UX writing principles to complex digital interfaces
  • Experience developing content governance structures and editorial standards
  • Experience with CRM platforms, marketing automation tools, and digital experience platforms
  • Experience translating strategic objectives into structured content plans and reusable frameworks
Benefits
  • Health benefits
  • 401(k) Plan
  • Paid time off
  • Disability benefits
  • Life insurance, critical illness insurance, and accident insurance
  • Parental leave
  • Critical caregiving leave
  • Discounts and savings
  • Commuter benefits
  • Tuition reimbursement
  • Scholarships for dependent children
  • Adoption reimbursement
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content strategycontent modelingtaxonomy developmentmetadata designUX writing principlescontent governance structureseditorial standardsmulti-channel CRM journeysdigital experience initiativesstructured content plans
Soft Skills
collaborationcommunicationleadershiporganizational skillscreativityattention to detailstrategic thinkingproblem-solvingadaptabilityquality assurance