Wells Fargo

Senior Lead Marketing Consultant

Wells Fargo

full-time

Posted on:

Location Type: Hybrid

Location: Charlotte • California • North Carolina • United States

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Salary

💰 $139,000 - $260,000 per year

Job Level

Senior

About the role

  • Architect the end‑to‑end onboarding journey across email/SMS/push/in‑app/branch, aligning service communications with marketing to drive funding and early usage
  • Develop segmentation and event‑based triggers, implementing personalization at scale
  • Build a test‑and‑learn roadmap to improve activation velocity and reduce early closures; socialize results and scale winning experiments
  • Partner cross‑functionally (Product, Analytics/MarSci, Finance, Servicing, Tech/MarTech) to ensure operational readiness
  • Define KPI dashboards (funding rate, time‑to‑first‑deposit, debit activation, mobile login, alerts/paperless adoption, early closure) and report performance weekly
  • Act as a customer advocate, simplifying copy and instructions at key moments to reduce friction and confusion in early tenure
  • Serve as a thought leader, bringing in market best practices from banks/fintechs to evolve our onboarding playbook

Requirements

  • 7+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
  • Previous experience developing and executing lifecycle/CRM marketing within financial services; ownership of onboarding/activation programs
  • Strong experimentation skill set and analytics fluency; experience partnering with data science on attribution and reporting
  • Demonstrated success leading cross‑functional work in regulated environments
  • Excellent communication and stakeholder management skills to influence and align cross-functional teams
  • Ability to think strategically and execute tactically in a fast-paced, results-driven environment
  • Familiarity with marketing technology platforms, CRM systems, and compliance considerations for incentive programs
Benefits
  • Health benefits
  • 401(k) Plan
  • Paid time off
  • Disability benefits
  • Life insurance, critical illness insurance, and accident insurance
  • Parental leave
  • Critical caregiving leave
  • Discounts and savings
  • Commuter benefits
  • Tuition reimbursement
  • Scholarships for dependent children
  • Adoption reimbursement

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
lifecycle marketingCRM marketingsegmentationevent-based triggersKPI dashboardsexperimentationanalytics fluencyattributionreportingpersonalization
Soft skills
communicationstakeholder managementstrategic thinkingtactical executioncross-functional collaborationcustomer advocacyinfluencingsimplifying instructionsthought leadershipproblem-solving