Wells Fargo

Lead Marketing Consultant – Savings Program

Wells Fargo

full-time

Posted on:

Location Type: Hybrid

Location: Charlotte • California • North Carolina • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $100,000 - $196,000 per year

Job Level

Senior

About the role

  • Lead and participate in complex initiatives including those that are cross-functional with broad impact, and act as key participation in large-scale planning for the marketing area
  • Act as key participant in complex marketing analysis, customer retention, customer profile, sales, and profitability for marketing
  • Review and analyze complex multi-faceted, larger scale or longer-term business, operational, or technical challenges that require in-depth evaluation of multiple factors including intangibles or unprecedented factors
  • Make decisions in complex and multi-faceted situations requiring solid understanding of the policies, procedures, and compliance requirements that influence, and lead broader work team to meet deliverables and drive new initiatives related to marketing
  • Strategically collaborate and consult with peers, colleagues, and mid-level managers to senior managers to resolve issues and achieve goals cross enterprise, cross lines of business, vendor relationships, and cross-functional resources on highly complex initiatives to achieve marketing deliverables
  • May lead projects, teams or serve as a peer mentor

Requirements

  • 5+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
  • Advanced campaign execution skills, working cross organization and platforms to deliver accurate and on-time marketing initiatives
  • Strong analytical skills with working knowledge of how to execute test/learn strategies
  • Vendor management experience, directing the development of creative assets that meet the desired goals
  • Demonstrated experience implementing multi‑channel marketing initiatives that drive product engagement while balancing growth objectives, timelines, and strategic alignment in accordance with channel governance and best practices
  • Proven ability to develop and execute a robust test‑and‑learn strategy, with emphasis on creative optimization to enhance customer experience and drive acceptance
  • Ability to effectively navigate established campaign execution processes while consistently delivering high‑quality work and identifying opportunities to improve efficiency, minimize operational risk, and accelerate speed‑to‑market
  • Experience leading campaign submissions within formal operational workflows, ensuring alignment with marketing campaign management standards and requirements
  • Experience coordinating with external vendors to manage creative asset delivery and maintain accuracy throughout pre‑launch and post‑launch processes
  • Demonstrated success managing internal approvals, including legal and compliance reviews, with a high degree of accuracy and attention to detail
  • Experience documenting launch readiness and actively monitoring campaigns during production to ensure successful execution
  • Strong capability in validating creative assets through testing to ensure best practices, accuracy, functionality, and proper tracking implementation
  • Strong analytical skills with the ability to assess campaign performance, interpret results, and refine creative and channel strategies to improve customer engagement and outcomes
  • Previous experience within the financial services industry
Benefits
  • Health benefits
  • 401(k) Plan
  • Paid time off
  • Disability benefits
  • Life insurance, critical illness insurance, and accident insurance
  • Parental leave
  • Critical caregiving leave
  • Discounts and savings
  • Commuter benefits
  • Tuition reimbursement
  • Scholarships for dependent children
  • Adoption reimbursement

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
digital marketingcampaign executionanalytical skillsvendor managementmulti-channel marketingtest-and-learn strategycreative optimizationcampaign managementlaunch readiness documentationcampaign performance assessment
Soft skills
strategic collaborationproblem-solvingleadershipcommunicationattention to detailefficiency improvementcross-functional teamworkmentoring