Serve as the technical owner and primary liaison for our SF Engineering team.
Translate business goals into scalable automation strategies.
Own the Salesforce Marketing Cloud Engagement (Core MC) platform configuration.
Design, document, and oversee the implementation of complex, multi-channel customer journeys.
Define the strategy for Data Extensions, write efficient SQL segmentation logic.
Establish and enforce rigorous standards for technical quality assurance.
Act as the sole internal owner of the corporate website (Webflow).
Own website analytics and drive Conversion Rate Optimization (CRO).

Requirements

5+ years of hands-on, deep experience with Salesforce Marketing Cloud Engagement (Core MC), including Journey Builder, Contact Builder, Automation Studio, and SFMC API integration.
3+ years of experience working with technical resources (developers/engineers), specifically translating business needs into documented technical requirements for SFMC implementation.
Expert proficiency with SQL and managing Data Extensions for both segmentation and data modeling.
Deep understanding of the CRM data models, relational data, segmentation logic and technical infrastructure to effectively guide engineering solutions.
Familiarity with Salesforce Marketing Cloud Account Engagement (Pardot) is beneficial, but candidates must demonstrate that SFMC Engagement is their area of mastery.
3+ years in healthcare, digital health, or life sciences marketing.
Must understand regulatory and compliance considerations (e.g., HIPAA, CAN-SPAM).

Benefits

generous PTO
medical insurance
dental insurance
vision care
life and disability insurance
retirement benefits
opportunity to participate in health savings accounts and/or dependent care accounts

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Salesforce Marketing Cloud EngagementJourney BuilderContact BuilderAutomation StudioSFMC API integrationSQLData ExtensionsConversion Rate Optimizationtechnical quality assurancedata modeling

Soft Skills

communicationcollaborationtechnical ownershipstrategic thinkingproblem-solving