Drive enterprise NSO strategy, ensuring alignment with company growth objectives and franchise development targets across all brands.
Maintain full accountability for new unit performance, including revenue ramp, membership acquisition, and time to profitability.
Establish and evolve scalable operating models that enable efficient, repeatable, and high-performing new store openings.
Partner with executive leadership to prioritize investments, remove barriers, and ensure successful execution of growth initiatives.
Accountable for enterprise-wide performance of new studio openings, ensuring consistent execution of operational readiness, staffing, training, and launch plans.
Drive performance during the critical first 90–180 days, with a focus on achieving key revenue, utilization, and membership milestones.
Develop and implement standardized frameworks to accelerate ramp timelines and improve early-stage studio outcomes.
Ensure consistent delivery of brand standards while balancing operational flexibility where needed.
Scale and optimize the end-to-end presale growth engine across all brands.
Lead digital marketing vendor management and campaign performance, including offer development, to drive strong presale conversion and Day 1 revenue, holding partners accountable to defined KPIs and ROI.
Partner with marketing and analytics teams to continuously refine targeting, messaging, and channel effectiveness.
Establish performance benchmarks, reporting frameworks, and accountability measures to ensure consistent presale success across markets, using campaign and vendor performance insights to inform strategic decisions and investment priorities.
Serve as a visible and credible executive leader to franchisees during the NSO and transfer process.
Establish and oversee the strategy for onboarding new franchisees and managing ownership transfers, ensuring seamless transitions and sustained performance.
Build trusted relationships with franchise partners, proactively managing expectations and driving alignment with brand and business goals.
Direct the NSO performance framework, including KPIs, reporting, and forecasting models.
Leverage data to identify trends, inform strategic decisions, and proactively mitigate risks impacting new store success.
Continuously refine processes and programs based on performance insights to improve efficiency and outcomes.
Build, lead, and evolve a high-performing, multi-level NSO organization, including Director-level leadership.
Act as a key strategic partner to the COO and executive leadership team.

Requirements

10+ years of progressive leadership experience in multi-site consumer services (e.g., fitness, wellness, beauty, retail, or franchising).
Proven success owning or significantly influencing revenue-driving functions, unit economics, or business performance metrics.
Deep expertise in presale strategy and execution, with demonstrated success driving strong Day 1 revenue and rapid ramp to profitability.
Experience leading leaders, including Director-level and above, and building scalable, high-performing organizations.
Strong background in franchise operations, including new store openings, transfers, and multi-unit growth strategies.
Demonstrated ability to operate at the executive level and influence C-suite stakeholders.
Experience managing complex, cross-functional initiatives in high-growth or evolving environments.
Strong analytical and financial acumen, with the ability to translate data into actionable insights and strategic decisions.
Exceptional communication and leadership presence, with the ability to influence and align stakeholders at all levels.
Bachelor’s degree required; advanced degree or relevant certifications (e.g., MBA, PMP) preferred.

Benefits

Flexible time off and holiday schedule
Medical, dental, vision, and life insurance
Health Savings Account
Flexible Spending Account
401K match
Monthly allowance for spending at WellBiz Brands, Inc. owned brands
Cell Phone reimbursement
Free Employee Assistance Plan

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

presale strategyrevenue driving functionsunit economicsbusiness performance metricsoperational readinessstaffingtrainingforecasting modelsdata analysisKPI development

Soft Skills

leadershipcommunicationinfluencingrelationship buildingstrategic thinkinganalytical skillsproblem-solvingorganizational skillscollaborationstakeholder alignment

Certifications

MBAPMP