Wella Company

Senior Analyst, Consumer and Customer Insights

Wella Company

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $80,000 - $95,000 per year

Job Level

Senior

About the role

  • Analyze and report market tracking data from various sources, covering different distribution channels including Nielsen, Numerator, and Euromonitor.
  • Together with agency partners, plan and execute, multi-country primary consumer research to build foundational knowledge and support marketing initiatives.
  • Proactively research, source, and facilitate implementation of new vendors, tools and approaches that utilize AI to analyze data and conduct primary research.
  • Continuously track and share consumer trends to facilitate quicker response through marketing and products/packaging innovation.
  • Update reporting tools to track consumer/market KPIs.

Requirements

  • >2 years of experience in market research, consumer insights or strategy (corporate or consulting), ideally in a large beauty or FMCG multinational.
  • Experience with market tracking solutions, such Nielsen, IRI, or Numerator.
  • Experience using AI-based consumer research tools and practical application of AI in analytical processes
  • Strong analytical skills, ability to extrapolate meaning and conclusions from a large amount of quantitative and qualitative data.
  • Proficiency in Excel.
  • Detail orientation.
  • Excellent communication skills; proficiency in PPT presentation skills
  • Passion and high level of curiosity about the beauty industry; team player
  • Bachelor’s degree or equivalent with major/ focus in relevant area (e.g., Marketing, Business, Economics)
Benefits
  • health insurance
  • life and disability insurance
  • 401(k) retirement plan
  • paid holidays
  • paid time off (PTO)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
market researchconsumer insightsdata analysisAI-based consumer research toolsquantitative data analysisqualitative data analysisExcelreporting toolsKPI tracking
Soft Skills
analytical skillsdetail orientationcommunication skillspresentation skillsteam playercuriosity