Manager, Trade Marketing, Retail Hair
Wella Company
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • United States
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Salary
💰 $97,500 - $130,000 per year
About the role
- Develop and implement GTM strategies for new innovations and base business
- Own the 4Ps strategy and execution, defining KPIs and success models by channel
- Analyze business drivers and category trends to identify growth opportunities
- Lead initiative and base business forecasting, ensuring readiness for launches
- Create and deliver best in class sales enabling tools (concept sell decks, seasonal materials, local success model)
Requirements
- Bachelor’s degree in Business, Marketing, or related fields
- 5-7 years prior experience in CPG sales, trade marketing, or customer strategy environment
- US Market/channel experience in FMCG/CPG industry a must
- Experience in developing and executing marketing strategies
- Excellent analytical, problem solving, and project management skills
- Proficient in Outlook, Excel, Powerpoint, Nielsen Agile
Benefits
- Health insurance
- Life and disability insurance
- 401(k) retirement plan
- Paid holidays
- Paid time off (PTO)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
GTM strategies4Ps strategyKPI definitionbusiness forecastingsales enabling toolsmarketing strategiesanalytical skillsproblem solvingproject management
Soft Skills
leadershipcommunication