Weekday (YC W21)

B2B Growth Lead, Automation, AI, ABM

Weekday (YC W21)

full-time

Posted on:

Location Type: Hybrid

Location: Delhi • India

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Job Level

Senior

Tech Stack

SQL

About the role

  • Own end-to-end B2B demand generation across inbound and outbound channels with a strong focus on lead quality and revenue contribution.
  • Design and execute multi-channel growth strategies using LinkedIn Ads, Google Search, retargeting, and nurture programs aligned to defined ICPs.
  • Build and run Account-Based Marketing (ABM) programs for mid-market and enterprise accounts, including target account selection, buying committee mapping, and personalization frameworks.
  • Drive ABM execution through LinkedIn targeting, personalized email outreach, and tight sales–marketing alignment workflows.
  • Own B2B email marketing end-to-end, covering inbound nurture, outbound sequences, re-engagement, and lifecycle campaigns.
  • Apply AI to improve email performance through personalization, copy optimization, sequencing, and timing.
  • Build and scale a B2B SEO and content-led growth engine focused on high-intent keywords, solution pages, BOFU assets, and use-case-driven content.
  • Partner with content teams to ensure SEO efforts directly support pipeline generation and sales conversations.
  • Design, implement, and optimize CRM, automation, and AI workflows including lead scoring, routing, follow-ups, pipeline hygiene, and AI-assisted qualification.
  • Create reusable automation and AI playbooks that can be deployed across multiple accounts and offered as scalable solutions.
  • Own campaign budgets, forecast pipeline versus spend, and continuously optimize CAC, CPL, and ROI.
  • Build dashboards and reporting frameworks to track MQL-to-SQL conversion, ABM engagement, pipeline impact, and channel performance.
  • Lead client-facing execution with strong agency rigor, acting as a strategic advisor on B2B growth systems, automation, and AI adoption.

Requirements

  • 6–10 years of experience in B2B growth or demand generation with mandatory prior experience in an agency environment.
  • Proven ownership of revenue outcomes, with a strong track record of generating sales-qualified leads and revenue pipeline.
  • Deep hands-on expertise in ABM, B2B email marketing, B2B SEO, CRM platforms, automation tools, and AI-driven workflows.
  • Strong understanding of enterprise and mid-market buying cycles, ICP definition, and sales readiness.
  • Comfortable owning budgets, forecasting pipeline, and being accountable for ROI.
  • Highly analytical and data-driven, with the ability to translate performance insights into clear growth actions.
  • Experienced in working with cross-functional teams and senior stakeholders, balancing strategy with hands-on execution.
  • Thrives in fast-paced, high-ownership environments and enjoys building scalable systems from the ground up.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B demand generationAccount-Based Marketing (ABM)B2B email marketingB2B SEOCRM platformsautomation toolsAI-driven workflowslead scoringpipeline hygienecampaign optimization
Soft skills
analyticaldata-drivenstrategic advisorcross-functional collaborationhigh-ownershipfast-paced environmentclient-facing executioncommunicationleadershipproblem-solving