Own end-to-end B2B demand generation across inbound and outbound channels with a clear focus on lead quality and conversion.
Design and execute multi-channel campaigns across LinkedIn Ads, Google Search, retargeting, and outbound email and LinkedIn outreach.
Build a full-funnel system covering Lead → MQL → SQL → Opportunity, with clear definitions, scoring, and qualification criteria.
Partner with sales and leadership to define ICPs, personas, messaging, and qualification frameworks that improve sales readiness.
Take ownership of CRM, automation, and outreach systems including lead routing, scoring, nurturing, and follow-up workflows.
Create scalable outbound and follow-up systems using automation to reduce manual effort and improve speed-to-lead.
Plan and manage monthly and quarterly demand generation budgets, forecasting pipeline contribution against spend.
Continuously experiment with messaging, creatives, targeting, channels, and offers to improve CAC and pipeline efficiency.
Track, analyze, and report performance metrics such as CPL, CAC, MQL-to-SQL conversion, pipeline value, and channel ROI.
Build dashboards and present structured performance reviews to leadership, using data to guide decisions and budget reallocation.
Apply strong agency-style rigor in execution, documentation, timelines, and reporting.
Contribute a client-first mindset, with the ability to position and pitch consulting and services offerings effectively across industries.

Requirements

5–9 years of hands-on experience in B2B demand generation, with mandatory prior experience in an agency environment.
Proven track record of generating high-quality B2B leads and consistently converting them into sales-qualified leads.
Strong understanding of B2B buying cycles, lead qualification, and revenue-driven growth metrics.
Demonstrated ability to improve lead-to-meeting and meeting-to-close conversion rates through better targeting and messaging.
Deep familiarity with CRM platforms, marketing automation, outbound tools, and performance marketing platforms.
Comfortable owning budgets, CAC, ROI, and pipeline targets with accountability for outcomes.
Highly analytical, data-driven, and confident in using insights to guide strategy and execution.
Strong communication and collaboration skills, with the ability to work closely with founders and sales teams.
Thrives in fast-paced, high-ownership environments and is comfortable with ambiguity while building scalable systems.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills

B2B demand generationlead qualificationmulti-channel campaignsperformance metricspipeline contributionconversion ratesdata analysisbudget managementautomation systemsscoring frameworks

Soft skills

strong communicationcollaborationanalytical thinkingclient-first mindsetadaptabilityownershipstrategic thinkingproblem-solvingcreativityexecution rigor