Webflow

Senior Researcher

Webflow

full-time

Posted on:

Location Type: Remote

Location: Canada

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Salary

💰 CA$180,000 - CA$225,000 per year

Job Level

Senior

About the role

  • Lead end-to-end research for a significant product area.
  • Independently scope and deliver research that shapes decisions, structuring ambiguous questions into clear learning plans and execution paths.
  • Partner with Product, Design, Data, and Engineering to align on decision boundaries, timelines, and tradeoffs.
  • Run multi-method studies across discovery, concepting, prototyping, and post-launch learning.
  • Build scalable, AI-native research practices.
  • Use AI to accelerate synthesis and sensemaking (e.g., clustering notes, proposing hypotheses, mapping pain points), while applying strong validation habits.
  • Build lightweight, repeatable workflows (templates, prompts, checklists) that increase research throughput without compromising rigor.
  • Share practical AI workflows with teammates and partners; model responsible, privacy-preserving use.
  • Deliver high-signal qualitative research that informs product & design.
  • Plan and run strong qualitative studies (interviews, concept tests, usability tests, evaluative walkthroughs, diary studies, etc).
  • Translate raw signals into clear themes, frameworks, and implications that teams can act on quickly and confidently.
  • Facilitate working sessions that help teams converge on shared understanding and next steps.
  • Bring quantitative grounding (without needing to be a specialist).
  • Triangulate qualitative insights with product usage signals and business context (e.g., KPIs like conversion, activation, adoption, retention, etc).
  • Design and execute surveys when appropriate (questionnaire design, sampling, analysis).
  • Conduct primary and secondary analysis (e.g., statistical comparisons, trend analysis, segmentation cuts as appropriate).
  • Synthesize evidence into decision-ready narratives.
  • Combine multiple sources of evidence into crisp insights that clarify tradeoffs, risks, and opportunities.
  • Communicate clearly in both async and live formats; tailor storytelling to PM, Design, Eng, Data, and leadership audiences.

Requirements

  • Graduate degree or relevant experience.
  • 5+ years in user/product/UX research (or closely related fields).
  • Demonstrated ability to independently lead mixed-methods research that directly informs product and design decisions.
  • Strong qualitative portfolio (at least 2 case studies showing your role, methods, synthesis, and impact).
  • Quantitative grounding: survey design and analysis, and comfort working with product/business metrics.
  • Experience partnering closely with Data/Analytics teams and using behavioral data to sharpen research.
  • Experience enabling self-serve research or elevating research practices via templates, systems, or lightweight training.
Benefits
  • Ownership in what you help build.
  • Health coverage that actually covers you.
  • Support for every stage of family life.
  • Time off that’s actually off.
  • Wellness for the whole you.
  • Invest in your future.
  • Monthly stipends that flex with your life.
  • Bonus for building together.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
user researchproduct researchUX researchmixed-methods researchqualitative researchquantitative analysissurvey designstatistical comparisonstrend analysisdata synthesis
Soft Skills
communicationstorytellingfacilitationindependent leadershipcollaborationcritical thinkingproblem-solvingadaptabilityorganizationvalidation habits