Webflow

Marketing and Ops Specialist

Webflow

part-time

Posted on:

Location Type: Remote

Location: Philippines

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Salary

💰 $1,000 per month

About the role

  • Manage and optimize HubSpot for both CRM and email marketing (database organization, tagging, lists, campaigns).
  • Set up, schedule, and manage a consistent LinkedIn content calendar.
  • Set up, schedule, and manage Instagram content for the agency; optimize posts for reach and growth.
  • Create and execute a monthly newsletter strategy (primarily via HubSpot): topics, structure, copy support, deployment.
  • Troubleshoot and own HubSpot newsletter limitations (plan limits, segmenting sends, understanding current subscription or plan).
  • Mine the client's extensive photo and video content and turn into regular LinkedIn posts, Instagram posts and stories, and throwback style posts to resurface strong older content.
  • Repurpose testimonials and case studies from the website into marketing assets (drip campaigns, social proof posts, etc.).
  • Help build visible proof of Meritage’s work online so people clearly understand what the company does.
  • Develop a strategy to farm and re-activate Doug’s existing LinkedIn network (DM campaigns, reconnection messages, etc.).
  • Explore ways to convert LinkedIn contacts into newsletter subscribers and vice versa.
  • Research and apply best practices for LinkedIn reach (hashtags, posting cadence, content angles, tagging, etc.).
  • Study examples such as Melissa Henault’s LinkedIn focused strategy and adapt concepts for Doug’s business.
  • Improve growth and engagement on Instagram (company account and potentially Doug’s personal account).
  • Use basic SEO, social, and hashtag tactics to increase visibility of LinkedIn and Instagram content.
  • Suggest content ideas and micro campaigns tied to events Doug is participating in (Santa Barbara panel, major festivals, celebrity events, etc.).
  • Clean up and structure the HubSpot database with a focus on brands and brand marketers who run live events or experiential campaigns.

Requirements

  • Strong HubSpot experience with the ability to set it up correctly and teach Doug how to use it.
  • Prior marketing experience rather than pure admin, ideally in agencies, brands, events, entertainment, or similar spaces.
  • SEO and social media knowledge for LinkedIn and Instagram including optimization, growth strategies, and hashtags.
  • A marketing strategy mindset with comfort handling admin as needed (marketing with admin rather than admin with a little marketing).
  • Resourceful, proactive, idea generating personality who is comfortable taking initiative.
  • Comfortable managing up and confidently guiding Doug on marketing priorities and decisions.
  • Background in entertainment, live events, experiential marketing, brands, apparel, or similar consumer focused industries.
  • Business development or sales experience with comfort thinking about pipeline and deal generation.
  • Experience using AI tools or automation platforms to streamline workflows.
Benefits
  • Competitive Salary – We recognize your skills and experience with a great compensation package.
  • 13th Month Pay – Enjoy an extra month’s salary—because who doesn’t love a little bonus?
  • Paid Time Off – Recharge with 12 days of PTO to use however you like—vacation, self-care, or just a break from it all!
  • US Holidays Off – Enjoy 12 paid US holidays throughout the year.
  • Maternity & Paternity Leave – We support growing families with dedicated leave for new parents.
  • Comprehensive Healthcare – We’ve got you and your family covered with quality healthcare benefits.
  • Life Insurance – Our full-time HMO plan includes life insurance for extra peace of mind.
  • Mental Health Support – Prioritize your well-being with access to mental health consultations and wellness resources.
  • Milestone Gifts & Birthday Treats – We celebrate your achievements and make your special day even better!
  • Exciting Team Experiences – Think island getaways, virtual town halls, and regional meetups—because work should be fun, too!
  • Stay Connected – Be part of a supportive network where you can learn, grow, and connect with amazing people.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
HubSpotSEOemail marketingcontent strategysocial media optimizationdatabase organizationcampaign managementcopywritinghashtag tacticsdrip campaigns
Soft Skills
proactiveresourcefulinitiativemarketing strategy mindsetguidancecommunicationidea generationadministrative handlingconfidencerelationship management