Webflow

Staff Brand Designer

Webflow

full-time

Posted on:

Location Type: Remote

Location: California • United States

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Salary

💰 $121,000 - $161,700 per year

Job Level

Lead

About the role

  • Own creative direction for high-impact brand campaigns, launches, and integrated experiences.
  • Serve as a core contributor and driver of Webflow’s visual identity—reshaping, documenting, and shepherding its evolution across the organization.
  • Translate brand and business strategy into cohesive, story-driven creative concepts and systems.
  • Actively shape and evolve Webflow’s visual expression as the brand grows, scales, and responds to a changing landscape.
  • Partner with leadership, Ops, and cross-functional teams to align goals, define success criteria, and maintain clarity across initiatives.
  • Set and uphold creative standards across the Brand Studio, modeling excellence across systems, storytelling, and execution.
  • Serve as the final craft authority on day-to-day creative decisions, providing clear direction and unblocking teams.
  • Mentor and support designers through thoughtful feedback, critique, and hands-on partnership.
  • Help develop team craft and confidence, raising the overall quality and ambition of Brand Studio work.
  • Balance creative ambition with delivery realities, ensuring quality outcomes at scale.
  • Partner with Growth, Product Marketing, Integrated Marketing, and Events to align creative direction with business priorities.
  • Act as a senior creative thought partner for designers and project squads.
  • Contribute to creative reviews, showcases, and studio rituals that build alignment and momentum.
  • Help evolve design systems, templates, and processes that enable high-quality work at scale.
  • Explore emerging creative technologies—including motion, 3D, generative tools, and AI—to expand the brand’s expressive potential.

Requirements

  • 6+ years of experience in brand, campaign, or systems design.
  • Demonstrated proficiency of visual direction, design systems, and storytelling across multiple mediums.
  • Know how to influence outcomes through clarity, collaboration, and storytelling.
Benefits
  • Ownership in what you help build. Every permanent Webflower receives equity (RSUs) in our growing, privately held company.
  • Health coverage that actually covers you. Comprehensive medical, dental, and vision plans for full-time employees and their dependents, with Webflow covering most premiums.
  • Support for every stage of family life. 12 weeks of paid parental leave for all parents and 6+ weeks of additional paid leave for birthing parents. Plus inclusive care for family planning, menopause, and midlife transitions.
  • Time off that’s actually off. Flexible vacation, paid holidays, and a sabbatical program to help you recharge and come back inspired.
  • Wellness for the whole you. Access to mental health resources, therapy and coaching.
  • Invest in your future. A 401(k) with 100% employer match (up to $6,000/year) in the U.S., and support for retirement savings globally.
  • Monthly stipends that flex with your life. Localized support for work and wellness expenses — from Wi-Fi to workouts.
  • Bonus for building together. All full-time, permanent, non-commission employees are eligible for our annual WIN bonus program.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
visual directiondesign systemsstorytellingcreative conceptscreative standardsmotion design3D designgenerative toolsAI technologies
Soft skills
creative directioncollaborationmentorshipfeedbackcommunicationinfluenceclarityteamworkproblem-solving