WeatherBug

Designer

• Define and communicate the organization’s product and design vision aligned with strategic goals, and establish and drive the product roadmap based on business objectives and user needs.
• Lead and manage the product and design teams, overseeing the end-to-end product lifecycle and ensuring quality standards are met.
• Partner with executives to align product initiatives with the revenue plan and execute against it, while collaborating with cross-functional leaders to optimize products for market success.
• Engage with clients and partners to identify opportunities for new capabilities and products, and conduct market analysis to refine product strategy using trends and customer insights.
• Work closely with engineering to prioritize features and optimize product offerings, ensuring alignment with customer needs.
• Drive the go-to-market strategy for new product features and partnerships in collaboration with the marketing team.
• Foster innovation by integrating user research and usability testing into the design process, leading UX/UI teams to uphold brand consistency and drive user-centered design.
• Mentor product and design teams, promoting a collaborative, high-performance culture, and conduct regular one-on-one sessions to support team development and growth.
• Represent the company at industry conferences and share insights on industry trends with executives to inform strategic decision-making.

Head of Consumer Product – Design

Growth Marketing

• Develop, implement, and manage a robust performance marketing strategy for B2C user growth and B2B advertising client lead generation
• End-to-end management of paid campaigns and organic channel activation across Paid Search, Paid Social, Display, Programmatic, OLV, CTV, ASO, and affiliate/partner marketing
• Serve as primary day-to-day point of contact for external media partners; manage relationships and vet new partners
• Own tracking, linking, and attribution strategy using Kochava and evaluate alternative solutions
• Create weekly marketing channel reports; optimize campaigns based on CAC, ROAS, and conversion rates
• Create and maintain a test and learn library; manage testing roadmap and partner on creative trafficking
• Collaborate with Engineering, Business Intelligence, Product, and Marketing teams to ensure tracking, data accuracy, ASO, and creative development
• Explore and stand-up new revenue-generating channels, including an affiliate marketing program

Head of Consumer Product – Design

Senior Manager, Growth Marketing