Drive top-of-funnel growth for Active Traders: Collaborate closely with Sales and Growth in the Active Trader Growth Pod to design and scale acquisition strategies that increase qualified trader leads. You’ll help shape incentive frameworks, influence paid and partnership strategies, and connect GTM narratives to measurable growth. While reporting into PMM leadership, this role includes a dotted-line relationship to Sales leadership to maximize impact and exposure.
Lead Go-To-Market initiatives for trader products: Own GTM execution, ensuring messaging is on point, campaigns run smoothly across stakeholders, and results are tracked and analyzed.
Drive trader insights: Use your personal trading experience, client research, and internal data to uncover growth opportunities, advocate for trader needs and product roadmap priorities and champion marketing strategies that best resonate with this segment.
Shape positioning & content: Translate complex trading products into clear, compelling narratives for traders, helping the business stand out in a competitive market.
Run experiments and test ideas: Design and execute small-scale experiments to explore product or marketing optimizations, using results to influence bigger bets.
Stay ahead of market trends: Monitor the trading ecosystem, competitor offerings, regulations, and emerging opportunities to ensure Wealthsimple is at the forefront of innovation.
Leverage AI to supercharge marketing: Use AI tools to extract insights, streamline processes, and enhance the impact and reach of campaigns.

Requirements

5+ years of marketing experience in hyper-growth technology organizations
Active trading experience: You actively trade stocks, options, crypto, or other instruments and understand the behaviors, tools, and motivations of high-frequency traders
Proven track record of developing go-to-market plans, shaping positioning, and turning strategy into live campaigns
Strong cross-functional collaboration skills: you have high conviction in your ideas that span product and marketing and you bring out the best in others and ensure coordinated, high-quality delivery
Comfort diving into data to find growth opportunities, assess campaign impact, and translate insights into action
Fluency with AI tools that boost productivity and inform strategy
Sharp attention to detail, ensuring all materials are accurate, aligned, and trader-focused
Bias toward action: you thrive in fast-paced environments and are comfortable working with ambiguity
Growth mindset and challenger mentality: you seek opportunities to improve business outcomes, marketing approaches, and your own skills

Benefits

Top-tier health benefits and life insurance
Long-term group savings with employer match using our Wealthsimple for Business platform
20 vacation days + 4 wellness days per year, and unlimited sick and mental health days
90 days away program: Employees can work outside of Canada for up to 90 days per calendar year
A wide variety of peer and company-led Employee Resources Groups (e.g., Rainbow, Women of Wealthsimple, Black @ WS)

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

go-to-market strategycampaign managementdata analysistrading experiencemarketing optimizationcontent creationincentive frameworksmarket researchAI toolsgrowth strategies

Soft Skills

cross-functional collaborationattention to detailbias toward actiongrowth mindsetcommunicationleadershipproblem-solvingadaptabilityinfluencestrategic thinking