Director, Product Marketing – Wealth Management
Wealthsimple
full-time
Posted on:
Location Type: Remote
Location: California • United States
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Job Level
About the role
- Partner with R&D and marketing leadership to accelerate the growth of our Wealth Management offering.
- Be a thought partner to senior Product and Investment Research leadership to develop the product’s value prop and our right to win in the category.
- Develop product narrative, build connected go-to-market strategies, identify growth opportunities, and work with a cross-functional team to develop and bring integrated marketing campaigns to market.
- Bring expertise in developing the right value proposition, positioning, messaging, channel strategy, and growth plans that drive adoption and sustained growth.
Requirements
- 10+ years in product marketing / GTM roles in technology-led organizations. Meaningful experience with investing, wealth and our finance products is a must.
- 8+ years owning PMM strategy end-to-end (segmentation, positioning, GTM, lifecycle), ideally across multi-product portfolios
- Proven success driving measurable growth outcomes (e.g., upgrades, net deposits/AUM, conversion, retention) through experimentation and insight-led strategy
- 2+ years leading PMMs or cross-functional GTM workstreams; people management preferred, strong matrix leadership required
- Experience partnering deeply with Product + Research/Investment teams (or equivalent) to influence roadmap and define “right to win”
- Comfortable operating in regulated environments: you can make complex concepts simple, compliant, and human
- High craft bar across narrative, messaging, and execution — you can set strategy and get into the work when needed
- You’re a great cross-functional leader, but also love doing the work. You can hold your own with the leadership team, but also enjoy executing as an individual contributor as we grow the team and function
- You have strong relationship building capabilities and the ability to work cross-functionally and build bridges between the marketing organization and the R&D organization. You connect dot that others often miss and thereby help marketing channel teams and the R&D org come together to make “1+1 = 3”
- You have the ability to break down complex concepts so that they’re simple, clear, and human
- You thrive in a fast-paced environment with a bias towards action
Benefits
- Competitive salary with top-tier health benefits and life insurance
- Long-term group savings with employer match using our Wealthsimple for Business platform
- 20 vacation days + 4 wellness days per year, and unlimited sick and mental health days
- 90 days away program: Employees can work outside of Canada for up to 90 days per calendar year
- A wide variety of peer and company-led Employee Resources Groups (e.g., Rainbow, Women of Wealthsimple, Black @ WS)
- We're a remote first team with over 1,500 employees across North America - and one of the best things about working here is the people. You’ll be collaborating with incredibly talented, curious, and driven teammates who care deeply about doing great work.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketinggo-to-market strategysegmentationpositioninglifecycle managementgrowth strategynarrative developmentmessagingexecutiondata analysis
Soft skills
cross-functional leadershiprelationship buildingcommunicationmatrix leadershipproblem-solvingadaptabilitycollaborationinfluencestrategic thinkingexecution