Wealthfront

Director of Product Marketing – Cash and Home Lending

Wealthfront

full-time

Posted on:

Location Type: Remote

Location: California • United States

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Salary

💰 $196,000 - $221,000 per year

Job Level

Lead

About the role

  • Lead the team in crafting and executing strategies to bring new products to market, from identifying initial desperate audiences, to developing resonant positioning and a rich learning agenda, to scaling distribution of products that find product-market fit.
  • Develop positioning, audience, and distribution strategies for new and existing products
  • Develop and optimize experiments to identify the most effective way to reach and convert desperate audiences
  • Partner with Wealthfront’s Product team, consumer research, engineering, and design to develop a product roadmap that serves unmet needs of our customers and creates new opportunities for business growth
  • Craft focused briefs, rooted in business and customer insights, for creative teams to execute against
  • Be a voracious consumer of culture and help highlight trends that can inform our creative strategy
  • Lead business performance recaps and findings with executive leadership team
  • Manage a team of product marketers, contributing to a culture of excellence, curiosity, and respect.

Requirements

  • 8+ years in consumer product marketing or growth marketing, with technology and/or startup experience
  • Passionate storyteller with strong communication, presentation, and writing skills
  • Strategic thinker who equally values creativity and marketing effectiveness
  • Ability to bring structure to ambiguity, deploy frameworks, and distill insights into coherent, concise, and actionable plans that tackle complex objectives
  • A data-driven mindset and comfort with analysis, testing, and measurement methodologies. Experience running messaging tests and A/B experiments.
  • A low-ego leader with a willingness to get into the details and a tendency to make others around them successful
  • Experience managing and developing a team of marketers
  • Personal finance knowledge and experience is a big bonus, but not required
  • Bachelor's degree or higher
Benefits
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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
consumer product marketinggrowth marketingA/B testingdata analysismarketing effectivenessproduct positioningaudience developmentdistribution strategiesexperiment optimizationproduct roadmap development
Soft Skills
storytellingcommunication skillspresentation skillsstrategic thinkingcreativityleadershipteam managementcuriosityrespectability to distill insights
Certifications
Bachelor's degree