Wealth.com

Director of Product Marketing

Wealth.com

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $160,000 - $195,000 per year

Job Level

Lead

About the role

  • Own the Product-Led Growth & Lifecycle Strategy
  • Define and operate the system that drives:
  • - Feature awareness and adoption
  • - Onboarding and activation
  • - Engagement and retention
  • - Expansion and upsell
  • Map the full customer journey and design cross-channel and in-product programs that continuously move users toward deeper value and revenue.
  • Ensure that customer understanding, storytelling, and adoption are embedded directly into how the product is designed, built, and launched.
  • Set the quality bar for how the product is presented visually and narratively.

Requirements

  • 10+ years in Product Marketing, Lifecycle Marketing, or Product-Led Growth
  • Experience in SaaS, fintech, or complex digital platforms
  • Strong writing and narrative development skills
  • Demonstrated ability to lead teams and operate cross-functionally
  • Experience working deeply with Product, UX, and Design
  • Strong visual and video storytelling sensibility
  • Deep understanding of in-app growth, onboarding, and expansion mechanics.
Benefits
  • Competitive salary.
  • Hybrid work arrangement if located in the Phoenix or New York area; otherwise, fully remote. We also meet together in person several times a year.
  • Excellent medical, dental, and vision insurance options, with low-cost premium structures that demonstrate our commitment to offering great value to our employees.
  • 100% company-paid basic life insurance, short-term and long-term disability insurance.
  • 100% paid parental leave upon eligibility.
  • Company equity managed through Carta.
  • 401k with match and 100% vesting upon hire.
  • Flexible PTO in an environment where taking time off to relax or recharge is supported and encouraged.
  • Take time off for holidays—and yes, your birthday counts too. Celebrate, relax, and recharge without thinking twice.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Product MarketingLifecycle MarketingProduct-Led GrowthSaaSfintechdigital platformsin-app growthonboardingexpansion mechanics
Soft Skills
writingnarrative developmentleadershipcross-functional collaborationvisual storytellingvideo storytelling