Marketing

• Setting the direction for WDG’s marketing efforts
• Turning positioning and value into coherent campaigns and programs
• Generating and nurturing leads through LinkedIn, email, web, and partner channels
• Planning and executing integrated programs that support pipeline goals
• Tracking performance metrics tied to awareness, qualified leads, and the sales pipeline, and reporting on what works, what isn’t, and where to adapt
• Working closely with leadership to align marketing with business needs

Senior Marketing Manager