Senior Marketing Manager
WDG
full-time
Posted on:
Location Type: Remote
Location: Virginia • United States
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Salary
💰 $100,000 - $120,000 per year
Job Level
About the role
- Setting the direction for WDG’s marketing efforts
- Turning positioning and value into coherent campaigns and programs
- Generating and nurturing leads through LinkedIn, email, web, and partner channels
- Planning and executing integrated programs that support pipeline goals
- Tracking performance metrics tied to awareness, qualified leads, and the sales pipeline, and reporting on what works, what isn’t, and where to adapt
- Working closely with leadership to align marketing with business needs
Requirements
- 5+ years of B2B marketing, demand generation, or growth experience
- Experience owning marketing work from strategy through execution
- Strong understanding of lead generation, nurture, and funnel dynamics
- Comfort using data to make decisions and inform next steps
- A self-directed approach and readiness to take responsibility
Benefits
- comprehensive health benefits
- unlimited PTO
- 401(k) with company matching
- company-paid life insurance
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B marketingdemand generationgrowth marketinglead generationfunnel dynamicscampaign managementperformance metrics trackingdata analysis
Soft Skills
self-directedresponsibilitystrategic thinkingcollaborationadaptability