Develop and implement promotional strategies and marketing campaigns to promote WCG employment services programs designed to increase awareness amongst Clients, potential Clients, Employers, Community Organizations and other parties
Identify daily social media priorities and ensures the catchment has a comprehensive plan for promotion online
Solicit, place and promote photos, videos, websites and other digital content to the public
Design and finalize marketing materials including brochures, flat sheets, rack cards and business cards using InDesign, complying with brand standards
Work closely with operations staff to create marketing materials that promote WCG’s services to clients, employers and community organizations
Stay up to date on current trends in online marketing, including best practices, new technologies and applications
Support Marketing Manager with larger scale and strategic projects
Social media content creation through graphic design (Canva + InDesign)
Assist with basic research, production, posting, and maintenance of social media platforms and related tools
Ensure event material comply with WCG, Ministry and/or stakeholder branding and graphic standards
Coordinate event logistics and registration for events including open houses, job fairs, hiring fairs and employer spotlights
Create marketing materials for events, including print and digital invitations, posters, flyers, and handouts. Create online event listings and advertise events online as appropriate

Requirements

Minimum 2 years’ experience with a variety of hands-on marketing functions in a busy work environment
Experience in ensuring outstanding marketing presence on all platforms of social media, particularly Facebook, Instagram and LinkedIn
Proficient in Microsoft Office Suite, Adobe Creative Suite (particularly InDesign, Illustrator and Photoshop) & Canva
Results-oriented mindset and experience
Excellent writing, communication and interpersonal skills
Ability to manage multiple ongoing tasks, often under tight deadlines
Strong organizational and problem-solving skills
Proven graphic design skills, experience and knowledge
WordPress, HubSpot and other web CMS systems preferred
Bilingual (French) considered an asset

Benefits

Comprehensive and flexible health and dental benefits
Ongoing learning and development opportunities
Generous time off policy to encourage work/life balance
A diverse and inclusive workplace with a track record of high employee engagement and teamwork

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

marketing strategiessocial media marketinggraphic designevent coordinationcontent creationresearchAdobe InDesignAdobe IllustratorAdobe PhotoshopMicrosoft Office Suite

Soft Skills

communication skillsinterpersonal skillsorganizational skillsproblem-solving skillsresults-oriented mindsetability to manage multiple taskswriting skills