Product Marketing

• Support development of market definitions, buyer personas, and messaging frameworks using the Pragmatic Marketing approach
• Gather customer, market, and competitive insights to support positioning and go-to-market efforts
• Support product launches in collaboration with Go-to-Market and Sales Enablement teams
• Contribute to creation of sales tools, messaging guides, and training materials
• Coordinate with Demand Generation and Content teams to support campaigns and thought leadership tied to product priorities
• Partner with Product, Sales, and Marketing teams to ensure consistent and effective product narratives
• Assist with analysis of funnel performance, win/loss insights, and competitive trends
• Perform other duties as assigned by supervisor

WCG

Product Marketing Manager