Product Marketing Manager

WCG

Product Marketing Manager advancing WCG’s clinical-trial solutions through product launches, messaging, and sales enablement. Supporting campaigns, thought leadership, and competitive insights for healthcare-focused B2B services.

Posted 8/13/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $65,700 - $102,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Product Marketing and collaboration with Go-to-Market, Sales Enablement, and Demand Generation teams in B2B environments. Possesses strong analytical skills and the ability to influence senior stakeholders while supporting product launches and creating effective messaging frameworks.

Highest-signal resume keywords

Product Marketing ExperienceCross-Functional CollaborationAnalytical SkillsPragmatic Marketing CertificationB2B Marketing Expertise

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market Definition DevelopmentBuyer Persona CreationMessaging FrameworksFunnel Performance AnalysisWhite Space AnalysisAccount Planning

Soft Skills

Communication SkillsOrganizational SkillsAttention to DetailFacilitation Skills

Tools & Technologies

Sales ToolsMessaging GuidesTraining Materials

Certifications & Qualifications

Pragmatic Marketing Certification

Industry Keywords

Clinical TrialsLife SciencesHealthcare TechnologyComplex B2B Services

Tech Stack

Tools & technologies

About the role

Key responsibilities & impact

Support development of market definitions, buyer personas, and messaging frameworks using the Pragmatic Marketing approach
Gather customer, market, and competitive insights to support positioning and go-to-market efforts
Support product launches in collaboration with Go-to-Market and Sales Enablement teams
Contribute to creation of sales tools, messaging guides, and training materials
Coordinate with Demand Generation and Content teams to support campaigns and thought leadership tied to product priorities
Partner with Product, Sales, and Marketing teams to ensure consistent and effective product narratives
Assist with analysis of funnel performance, win/loss insights, and competitive trends
Perform other duties as assigned by supervisor

Requirements

What you’ll need

Bachelor’s degree in marketing, business administration, communication, or related field required
4-7 years of experience in Product Marketing, Product Management, or related roles
Experience collaborating with Go-to-Market, Sales Enablement, and Demand Generation teams in B2B environments
Strong cross-functional collaboration, communication, and analytical skills
Demonstrated ability to influence senior sales leaders and account teams
Background in clinical trials, life sciences, healthcare technology, or complex B2B services strongly preferred
Strong organizational skills and attention to detail
Strong analytical skills, including experience with white space analysis and account planning
Strong facilitation skills
Pragmatic Marketing Certification desirable
5%–10% travel required

Benefits

Comp & perks

Comprehensive Benefits package - Health, Dental, Vision, Life Disability, 401k with match, and flexible spending accounts
Employee Assistance Programs and additional work/life resources
Referral Bonuses and Tuition Reimbursement
Paid time off including holidays, vacation, and sick time
Opportunities for career development with on-the-job training, certification assistance and continuing education reimbursement