WBP.Group

Analyst

• Plan, create, and manage paid traffic campaigns on Google Ads, Meta Ads, TikTok Ads, and other platforms.
• Analyze campaign KPIs, perform daily optimizations, and adjust strategies to maximize ROI.
• Prepare performance reports, identifying opportunities for improvement and new insights.
• Develop targeting and audience segmentation strategies to improve campaign efficiency.
• Monitor digital market trends and propose innovations for campaigns.
• Collaborate with the creative team to develop compelling visuals and ad copy.

Mid-Level Media Analyst