Mid-Level Media Analyst
WBP.Group
full-time
Posted on:
Location Type: Hybrid
Location: São Caetano do Sul • Brasil
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Plan, create, and manage paid traffic campaigns on Google Ads, Meta Ads, TikTok Ads, and other platforms.
- Analyze campaign KPIs, perform daily optimizations, and adjust strategies to maximize ROI.
- Prepare performance reports, identifying opportunities for improvement and new insights.
- Develop targeting and audience segmentation strategies to improve campaign efficiency.
- Monitor digital market trends and propose innovations for campaigns.
- Collaborate with the creative team to develop compelling visuals and ad copy.
Requirements
- Proven experience managing Google Ads, Meta Ads, and TikTok Ads campaigns.
- Active certifications in Google Ads and Meta Ads platforms.
- Knowledge of sales funnel strategies and remarketing.
- Analytical skills for data interpretation and insight generation.
- Results-driven with the ability to work toward goals and performance targets.
- Excellent communication and teamwork skills.
- Required knowledge of analytics and tagging tools such as Google Analytics, Tag Manager, and Looker Studio.
Benefits
- Health insurance after the first 3 months
- Psychological support after the first 3 months
- Pharmacy discount
- Access to Wellhub after the first 3 months
- Paid vacation
- Day off on your birthday
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
Google AdsMeta AdsTikTok Adscampaign managementKPI analysisaudience segmentationsales funnel strategiesremarketingdata interpretationperformance reporting
Soft skills
analytical skillsresults-drivencommunication skillsteamwork skills
Certifications
Google Ads certificationMeta Ads certification