Wayvia (formerly PriceSpider)

Marketing Ops Coordinator

Wayvia (formerly PriceSpider)

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $50,000 - $68,000 per year

About the role

  • Support day-to-day operations of the marketing technology stack, including HubSpot, Salesforce, 6sense, chat tools, and data enrichment platforms.
  • Assist with regular audits to ensure data integrity and proper system integration.
  • Help maintain the HubSpot–Salesforce integration, troubleshooting sync issues and escalating as needed.
  • Support evaluation and implementation of new marketing tools in partnership with RevOps.
  • Support the inbound lead process, ensuring leads are routed, scored, and assigned correctly.
  • Assist with maintenance of lead scoring models and lifecycle stages based on guidance from Marketing and RevOps.
  • Monitor lead flow from marketing to sales and flag issues or inconsistencies.
  • Build and maintain basic automation workflows in HubSpot and Salesforce for lead nurturing, segmentation, and scoring.
  • Assist with data enrichment processes to improve lead and account data quality.
  • Partner with RevOps on lead flow through Gong and other enablement tools.
  • Execute campaign setup and enrollment for events, webinars, demand generation, and partner campaigns.
  • Track campaign KPIs and assist with performance reporting.
  • Support campaign influence reporting and pipeline attribution in Salesforce.
  • Collect campaign metrics and support ROI and conversion analysis.
  • Assist in the preparation of weekly and monthly marketing reporting packages.
  • Help maintain dashboards tracking funnel performance, lead conversion, and campaign impact.
  • Partner with RevOps on pipeline reporting and data validation to support forecasting and leadership insights.

Requirements

  • Bachelor’s degree in Marketing, Business, or a related field preferred.
  • 1–3 years of experience in marketing operations, marketing analytics, or a related role.
  • Hands-on experience with HubSpot and Salesforce.
  • Strong attention to detail and comfort working with data and systems.
  • Ability to manage multiple tasks and collaborate cross-functionally.
  • Clear written and verbal communication skills.
Benefits
  • Flexible work-from-home arrangements
  • 401K Match
  • Flexible vacation
  • Medical/Dental/Vision
  • 16 weeks of paid parental leave (US)
  • Technical stipend
  • Professional development programs
  • Wellness programs
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
data enrichmentlead scoringautomation workflowscampaign setupperformance reportingROI analysisconversion analysisdata validationpipeline reporting
Soft Skills
attention to detailcollaborationcommunication
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Business